Google Rating: Only 1 star, 2 stars? Worst case for leads (new customers) – purchase decision

Google Rating – 74-89% (depending on age group) of over 2,200 people surveyed say “ratings influence purchase decisions.” So at least 3 out of 4 people are influenced directly, by reviews from others. Online reviews, the opinions of others, are an extremely powerful tool in online marketing. Positive reviews convince prospects faster than any top-notch […]

Coaching: Email Funnel, Leads + More Clients! Tips and strategies for coaches

Selling coaching in the email funnel – Online coaching is more in demand than ever. Virtual learning, so-called “e-learning” is revolutionizing the coaching market. How can you attract new customers for coaching? In the age of Google, YouTube, Facebook and Instagram, there is only one smart answer: email marketing or email funnels, also colloquially called […]

Email Funnel Examples: Automated emails for target groups – automation

Automated Emails – One of the magic words in online marketing is “automation.” The more processes are automated, the less work is left. It also makes projects easier to scale, after all, you need less manpower, despite increasing customers. Some areas and digital products or even online coaching can be extremely scaled this way. Read […]

Literature: 5 Book Tips! Learn + optimize social media marketing

Social Media Literature – Which literature can be recommended in the area of social media marketing? Of course, we could suggest you hundreds of books now, especially when looking at the different sub-areas around social networks (Facebook, YouTube, Instagram, TikTok, …) but also performance marketing for paid reach, community nurturing for organic reach, up to […]

Customer loyalty: Reduce brand, awareness + store abandonments (sales)

Increase customer loyalty – How do you increase the loyalty of your own customers without personally knocking on their front door or writing letters like in 1992? The most efficient method currently is social media marketing, in 3 ways or methods. 1) Active community management, i.e. news, comments, etc. on it 2) Advertising in social […]

YouTube Thumbnail now with Popup! Thumbnail XL – New on YouTube

News and changes on YouTube are always interesting, for us as a YouTube agency and for those who manage a YouTube channel and for those who place ads on YouTube. Since this morning there is a new feature, more precisely a small popup, when scrolling over thumbnails. If you scroll with the mouse over a […]

Create Facebook Ads yourself! Only 3 steps – Pixel, Business Manager, Audience, Ads

Do Facebook Ads yourself – How to run Facebook Ads / Instagram Ads? How much does advertising cost in Facebook? The A&O is the Facebook Pixel. This pixel collects data about target groups, visitors and fans. From this data, we can target ads on Facebook. The Facebook Pixel helps you to use your social ad […]

Disable WordPress Block Widget! How to do it in 5 seconds + instructions

Disable WordPress block widget, turn it off, whatever, get rid of it! We’re not big fans of the new WordPress UI changes. Even the Gutenberg editor was no solala (hint: we’re about to disable that too). Many in e-commerce use WordPress or the WooCommerce extension and may be facing the exact same problem today! With […]

Fail. What does that actually mean? + Crisis communication

Fail – What does fail actually mean? In social media marketing, a “fail” is a moment, a medium or content that causes controversy among the target group. Something that “doesn’t work at all” or is even embarrassing. Simply translated: Fail = Failure Example: The Best Fails (Private) So in private, the word usually stands in […]

Practical examples / case study: How important are references?

Practical examples / case studies (cases) – References are very important when hiring a social media agency, because they prove the “good” work of an agency. Finding good agencies also means research For example, if a marketing agency has been successful for more than five years and works with satisfied customers, you can assume that […]