Life stories are short postings, usually small photos or videos, with a maximum length of 15 seconds. Some live stories take a little longer, of course, but most are very short, 5 seconds. Life stories are used to document everyday life. While postings in the timeline are very obvious and stored for a long time, […]
You can fill whole books on the subject of crisis management, you do! Crisis management is as extremely diverse as products, services and people are. From the big shitstorm to negative ratings. You have to be prepared for critical moments in social media marketing. But the very best tip is, as always in entrepreneurship, keep […]
The social media user name not only plays a role in social networks, but also in politics. Should one only be allowed to use clear names, or should one still use a pseudonym as a user name? Particularly in times of shitstorms and opinion influencing in social networks, which many media report on, from election […]
GIF is a mixture of image and moving image. GIFs are small animations that are composed of different photos and thus result in a video, or even just several scenes. GIFs are often used to digitally draw attention to something. Instead of using simple static photos, you bring some movement into the game. Online users […]
What does filter mean in social media? Definition of social media filters, types and examples. How filters work on Instagram, TikTok and Snapchat.
Influencer Marketing: Strategy, Reach and Agency – In the era of social media, marketing has evolved rapidly. One emerging concept that is captivating companies is influencer marketing. But how do you design an effective influencer marketing strategy? What kind of reach can be expected? And how does an influencer agency support its clients? Let’s take […]
Embedded media allows the use of external media content such as third-party photos and videos. Basically, embedded media have two advantages. Pagespeed: The loading time optimization If they hosted their own mp4 video on the website and play it back by users, they would have extremely large amounts of data and the videos would probably […]
The commitment describes the amount or quality of interaction between sender and receiver, in our example influencer and community. Commitment has several aspects, including answers, comments, likes, questions,… Of course also sharing content or creating your own content, e.g. to get the attention of the influencer. Let’s look at the examples of commitment in detail. […]
What does CMS stand for? The term Content Management System stands for a software that manages web-based data and makes it available for administrators to edit, delete or create new data. At the same time, content management systems allow the user access from the front end, i.e. from the web browser, for visitors. Because also […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.