Three platform algorithm updates in 12 months, TikTok Shop live in Germany, and AI-generated content that outperforms organic creator reach – social media in 2026 is changing faster than in the last five years combined. Which trends are actually relevant for companies – and which are just hype. Creator Economy becomes the standard strategy Creator […]
Backlinks are connections from one website to another and play a crucial role in search engine optimization (SEO), as they are seen as a vote of confidence from one site to another. The quality and quantity of backlinks can significantly influence the visibility of a website in search results. In the following, I will discuss […]
What is crowdfunding? Crowdfunding is a method in which a large number of people pool money for a specific project or idea. It is all based on crowdsourcing. Instead of receiving large sums of money from a single source, the project initiator collects small contributions from many people. This financial support can be used for […]
Meta’s messaging app Threads could become serious competition for Twitter. Several factors could cause Threads to cause problems for Twitter. Elon Musk, the owner of Twitter, has struggled with bad PR in the past, while Meta has built a strong network of advertisers and made profits. Additionally, the direct Instagram login on Threads allows for […]
Employer branding refers to the process of designing and developing an employer brand that conveys a company’s image and identity as an employer. It is about influencing the perception of potential employees, current employees and the public at large to position the company as an attractive employer. PS: Here you can find everything important about […]
Marketing in the Metaverse – Humans have found a new home: the metaverse. Here they experience all the things they would also experience on earth, only a lot cooler! But what does it mean for companies and their marketing departments? Whether in reality or on the Internet, the principle of marketing always remains the same. […]
Fashion Companies in the Metaverse – The fashion industry is one of the most innovative and creative industries there is. Designers are constantly looking for new ways to present and market their creations. The Internet is playing an increasingly important role in this. One particularly interesting development is the presentation of fashion brands in the […]
Business in the Metaverse – It is undeniable that the metaverse offers a new level of interaction and business. Companies need to prepare for this new way of doing business to ensure success. In this article, we will discuss some tips that companies should consider when preparing for the metaverse. Preparation for the metaverse For […]
TikTok Marketing for Business (SME) – Whether small local businesses or large international corporations, TikTok is an interesting marketing tool for all. The short video app offers a unique opportunity to interact with potential customers in a whole new way. We’ll show you how TikTok marketing works and what opportunities there are for businesses. Small […]
The term blockchain translates as “block chain”, with the blocks standing for individual data records that are stored one after the other. This results in a chain of data records. In principle, it is nothing more than a large database, where an original block represents the beginning. There, chronologically, further and/or new data blocks are […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.