Diversity in advertising – In 1950, advertising or moving film (i.e. video) was still something completely new for people. The roles of the individual protagonists were therefore clearly and simply structured. Until the 1990s, there was only one common ideal of beauty. But since the 2000s, views have been changing slowly, and in the meantime, […]
We’ve written about virtual / digital influencers a few times already, now there are new examples from advertising! Currently there are 3 teams around the world, in the US, Europe and Japan, working on digital avatars. Now the first 3 projects from the European team have been published. 1x online campaign, 1x fashion show and […]
Camping with car roof tent – Why do you write about roof tents? Because we love them and camping holidays, just like millions (~18% of 20 to 60 year olds) of Germans. Since many years there is a movement which is getting bigger and bigger: Individual travel! Holidays in a two-man tent, family tent,“vanlife” or […]
The world’s first virtual fashion show – We’ve already written about virtual influencers on the social marketing blog, including the biggest of them all, Lil’Miquela. Today was the world premiere in Berlin! Reality meets virtual reality. Fashion in the sign of the times – is this trend here to stay? Lil’Miquela has managed a rise […]
Vanlife – Camping is becoming more and more popular with young and old and especially travelling in your own van is an optimal option to get away from it all and enjoy the feeling of complete freedom and closeness to nature! These enthusiastic nature fans have dared and plunged into the camping adventure with their […]
Yubo could become the new social network – When we talked about Musical.ly 4 years ago, everyone was still saying: what? We created the first channel for a client in 2017. With the ultra-investment from HongKong, Musical.ly became TikTok and so, quickly became one of the leading social media networks / apps in the world. […]
Zoe Dvir – The young virtual model from Israel has already conquered the hearts of her followers in a very short time. The adorable curly head convinces with naturalness and passion. Because things she loves, she wants to protect with all her heart. That’s why Zoe is a vegan with heart and soul and presents […]
Blawko 22 – Virtual models like Lil Miquela, Noonoouri or Lil Miquela have long since arrived at the top of the world of digital models. But what does the whole thing actually look like for men? In addition to the now quite numerous famous female virtual models, a male star is now also conquering the […]
Bermuda is bae – The scandal monger of the virtual influencer world is attracting international attention primarily for her controversial world views. From her support for Trump to her denial of climate change, the blonde beauty shimmies from one controversial opinion to the next. But who is she anyway and how did she gain her […]
Roof tent lifestyle – closeness to nature, feeling of freedom and at the same time pure adventure and relaxation! A trip with a roof tent guarantees all this. Every morning completely free and spontaneous to decide when and where to go. These passionate campers have fulfilled their dream, left their stressful everyday life behind, grabbed […]
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- Diversity in advertising: Give the community what it wants! Example Zalando, Buffalo + Playboy
- SEO example 472 % performance: increase (rating) in 12 months – best practice e-commerce
- Youtube URL parameters for video: Autoplay, Start, End, Loop (repeat), Subtitles & Co. – List
- Virtual Reality x Advertising: VR Projects, Avatars and Best Practice (#1 worldwide)
- Roof tent & Vanlife! Camping holidays in the car: adventure, families, travel trend
- Creating an online store #3: Marketing, making e-commerce famous?! – Marketing Podcast
- Reality meets VR – The first virtual fashion show / fashion movie by MarcCain
- Vanlife Stories: benefits, experiences, low budget DIY upgrade & van tour finance.
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