Virtual Avatars: “Artificial Humans” / VR in Advertising and Campaigns – Interview on OMR

Very few of our customers know that we have been quietly working on a new project for months, now even more than a year: Virtual Avatars! Virtual avatars? If you still have no idea what digital avatars are, in the new interview on Online Marketing Rockstars (OMR), you can now find the answers to many […]

Diversity in advertising: Give the community what it wants! Example Zalando, Buffalo + Playboy

Diversity in advertising – In 1950, advertising or moving film (i.e. video) was still something completely new for people. The roles of the individual protagonists were therefore clearly and simply structured. Until the 1990s, there was only one common ideal of beauty. But since the 2000s, views have been changing slowly, and in the meantime, […]

Virtual Reality x Advertising: VR Projects, Avatars and Best Practice (#1 worldwide)

We’ve written about virtual / digital influencers a few times already, now there are new examples from advertising! Currently there are 3 teams around the world, in the US, Europe and Japan, working on digital avatars. Now the first 3 projects from the European team have been published. 1x online campaign, 1x fashion show and […]

Roof tent & Vanlife! Camping holidays in the car: adventure, families, travel trend

Camping with car roof tent – Why do you write about roof tents? Because we love them and camping holidays, just like millions (~18% of 20 to 60 year olds) of Germans. Since many years there is a movement which is getting bigger and bigger: Individual travel! Holidays in a two-man tent, family tent,“vanlife” or […]

Reality meets VR – The first virtual fashion show / fashion movie by MarcCain

The world’s first virtual fashion show – We’ve already written about virtual influencers on the social marketing blog, including the biggest of them all, Lil’Miquela. Today was the world premiere in Berlin! Reality meets virtual reality. Fashion in the sign of the times – is this trend here to stay? Lil’Miquela has managed a rise […]

Vanlife Stories: benefits, experiences, low budget DIY upgrade & van tour finance.

Vanlife – Camping is becoming more and more popular with young and old and especially travelling in your own van is an optimal option to get away from it all and enjoy the feeling of complete freedom and closeness to nature! These enthusiastic nature fans have dared and plunged into the camping adventure with their […]

Yubo: The new TikTok / Instagram? Trend analysis – app combines Snapchat and Youtube

Yubo could become the new social network – When we talked about Musical.ly 4 years ago, everyone was still saying: what? We created the first channel for a client in 2017. With the ultra-investment from HongKong, Musical.ly became TikTok and so, quickly became one of the leading social media networks / apps in the world. […]

Zoe Dvir: Virtual Influencer and digital model, life, everyday life and jobs.

Zoe Dvir – The young virtual model from Israel has already conquered the hearts of her followers in a very short time. The adorable curly head convinces with naturalness and passion. Because things she loves, she wants to protect with all her heart. That’s why Zoe is a vegan with heart and soul and presents […]

Blawko22: Virtual Male Model does fitness, loves fashion and virtual models like Bermuda

Blawko 22 – Virtual models like Lil Miquela, Noonoouri or Lil Miquela have long since arrived at the top of the world of digital models. But what does the whole thing actually look like for men? In addition to the now quite numerous famous female virtual models, a male star is now also conquering the […]

Bermuda: virtual influencer model and digital personality with jobs & virtual friends

Bermuda is bae – The scandal monger of the virtual influencer world is attracting international attention primarily for her controversial world views. From her support for Trump to her denial of climate change, the blonde beauty shimmies from one controversial opinion to the next. But who is she anyway and how did she gain her […]