K-Pop is more than just music —it is an industrially perfected marketing ecosystem that builds global fanbases, infuses brands with emotional energy, and influences consumer behavior to an extent that baffles Western music industries and advertisers alike. For brands worldwide, K-pop marketing is one of the most fascinating case studies in modern brand building. What […]
Pop culture and marketing have become inseparable. Brands that capture the spirit of the times don’t just appeal to target audiences —they become part of them. Whether it’s a meme moment at Wendy’s on Twitter, the boom in “Stranger Things” collaborations, or the use of viral sounds on TikTok: pop culture marketing is the art […]
Why coordinate three different agencies when just one can guarantee overall success? Today, a trade fair presence is much more than just a physical stand in a hall. It’s about construction, strategic marketing and captivating storytelling – before, during and after the event. As a holistic marketing and trade fair agency, we combine traditional trade […]
Three platform algorithm updates in 12 months, TikTok Shop live in Germany, and AI-generated content that outperforms organic creator reach – social media in 2026 is changing faster than in the last five years combined. Which trends are actually relevant for companies – and which are just hype. Creator Economy becomes the standard strategy Creator […]
Last week I reported on the US launch of Worldcoin, today I take another look at the “Orb”. It looks like something out of a science fiction movie – but the Orb from Worldcoin is a reality. The spherical iris scanner is designed to provide access to a digital world in which your identity is […]
Meta(Instagram, Facebook, Whatsapp, …) vs Snap(Snapchat), this time not because of apps, it’s about virtual and augmented reality glasses. You know, especially on Sundays I have a news source Hard Fork (podcast). The world of VR and AR glasses is developing rapidly – but they haven’t made the breakthrough yet. With the new models from […]
From VR glasses and the metaverse to new virtual and augmented reality glasses: When will Zuckerberg’s breakthrough come? Marc Zuckerberg is investing billions in virtual and augmented reality to free Meta from its dependence on Apple and co. With new devices such as the VR glasses “Quest” and the AR prototype “Orion”, Meta is targeting […]
Gen Alpha vs Gen Z in marketing: what do you need to know? Here’s a quick insight into how you can reach Generation Alpha with your brand today on social networks such as TikTok, Discord and yes, even on Instagram. Demographics and definition: Generation Alpha Generation Alpha, born between 2010 and probably 2026, are the […]
I can’t keep up with the news at all when it comes to X. Wait a minute, X? Twitter is getting a new name. Twitter is getting a new logo. Actually, Twitter is getting a whole new one. Back in 2022, Musk said in a tweet, “Buying Twitter is an accelerant to creating X, the […]
Meta’s messaging app Threads could become serious competition for Twitter. Several factors could cause Threads to cause problems for Twitter. Elon Musk, the owner of Twitter, has struggled with bad PR in the past, while Meta has built a strong network of advertisers and made profits. Additionally, the direct Instagram login on Threads allows for […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.