How do you find good influencers on Instagram and TikTok? 3 tips: Find, compare & price

Influencer marketing on Instagram has become one of the most effective methods of presenting products, services and brands to a wide audience. The question that often arises is: How do you calculate the price of an Instagram post? Here are some important steps and considerations:

1. identify the right influencers

Whether Instagram or TikTok, before you can determine the price of an Instagram post, you need to find the right influencers for your campaign. This requires thorough research. You can look for influencers who are already active in your industry and have a similar target group, whether posting or influencer event.

That’s what it’s all about:

1. What does an influencer on Instagram cost?
2. How do I find good influencers on Instagram?
3. How do I compare Instagram profiles, even without software?

Tools such as Instagram search functions and influencer platforms can help you identify potential candidates.

What can you do at a quick meeting without social media software?

2. compare the profiles

The quality of an influencer profile cannot be measured by the number of followers alone. Engagement is just as important. An effective way to determine an influencer’s engagement rate is to analyze reel views. We only use the views for the quick analysis, so we look at the CPM, the cost for X people reached. Influencer KPIs are always the best way to find quality.

For a quick check, let’s look at the views (reach) / reels, this doesn’t give you insight into likes / comments, but it allows a quick check and faking the view numbers is more complex (than just buying followers).

Open the profile of the influencer you are interested in and analyze the number of views in the last 9, 12 or 15 posts. Then calculate the average value.

Compare who has more ghost followers

Here are a few examples to illustrate this:

Example A – 40%

• 100,000 followers
• Average of 40,000 views

Views / followers = 40,000 / 100,000 = 40%

Example B – 29.1%

• 120,000 followers
• 35,000 views on average

Views / followers = 35,000 / 120,000 = 29.1%

Example C – 42.2 %

• 90,000 followers
• Average of 38,000 views

Views / followers = 38,000 / 90,000 = 42.2%

Conclusion: According to this method, person C & A would be the best choice as they have the highest range.

3. price negotiation

Once you have identified the right influencers, it is time to determine the price for the collaboration. The costs vary depending on the industry, target group and scope of the campaign. You need to consider what you want to promote, whether it’s a new beauty product, life insurance, prefabricated houses, baby carriages or a new local food startup.

Tip: Compare prices, as with tradespeople

To get the best price, don’t just talk to one influencer, but to several. This will give you a better sense of the price range and help you choose the best offer. Alternatively, you can also work with professional agencies that can help you select and negotiate with influencers.

Conclusion: Finding influencers

Influencer marketing on Instagram can be an effective way to reach your target group. However, prices are not standardized and can vary greatly. Therefore, it is important to choose the right influencers, carefully analyze their profiles and conduct thorough price negotiations. Choosing the right influencer is crucial to the success of your campaign as it contributes significantly to the authenticity and effectiveness of your message.

Don’t talk to 1 person, talk to 5 people, so you get a sense of price. Or, work with a professional agency, for example with us!

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