Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you know? From influencer to brand (with their own product) Even the biggest influencers got everything rolling with a Kickstarter campaign in the beginning. Example: Jeremy Fragrance , Kickstarter campaign with Office For Men (perfume). Jeremy Fragrance asked the community for €25,000. In the end, it was €780,149 from 5,955 backers. Hence our close up on Kickstarter campaigns.

Kickstarter campaigns: Jeremy Fragrance example

Even the biggest influencers started out small, launching a transformative journey on Kickstarter in the process. An impressive example is Jeremy Fragrance, whose Kickstarter campaign for “Office For Men” perfume not only established his brand, but also raised 31 times more than expected.

He originally asked the community for 25,000 euros, but in the end he recorded an incredible 780,149 euros from 5,955 backers. This impressively illustrates the potential of a Kickstarter campaign for influencers and budding brands.

Kickstarter Kamapgne raised 30x more!

That’s why in this article we take a closer look at the topic of Kickstarter campaigns and how they can pave the way for influencers to become successful brands with their own products.

Discover more examples of successful Kickstarter campaigns that worked here:

• Kickstarter examples

Own brand as an influencer: profitability, production, delivery and e-commerce

You’ve managed to build a loyal follower base as an influencer and now you want to take the next step to establish your own brand? This is an exciting development that can not only strengthen your personal brand, but also open up new revenue streams. In this article, you’ll learn what to look for when building your own brand as an influencer.

Create a Kickstarter campaign: Crowdsourcing to fund your products

Funding your own products can be a hurdle if you’re just getting started in the world of e-commerce. A Kickstarter campaign is a great way to get financial support from your loyal followers and new fans. In this article, we’ll show you how to create a successful Kickstarter campaign and what to look out for.

Our guide to your first campaign:

• Create Kickstarter Campaign

Kickstarter project page: what to look for on your campaign page? Structure, content, tips

The project page on Kickstarter is the flagship of your campaign. Here you have to present all the important information to convince potential backers. We will go through step by step how to create an impressive project page and give you valuable tips to attract attention.

This is how you build your project page sensibly:

• Kickstarter Project Page

Kickstarter Rewards: Mention, Cheap Products, Early Bird & Co.

The rewards you offer backers are critical to the success of your Kickstarter campaign. We’ll explain what types of rewards work best, how to make them attractive, and why it’s important to reward early backers with special “Early Bird” offers.

Set the right incentives:

• Kickstarter Rewards

Rewards example (simple)

Rewards for supporters:

• Support with 10 € – you will receive an exclusive thank you!
• Support with 50 € – Receive a signed copy of the project.
• Support with 100 € – you will receive our exclusive t-shirt and a thank you card.

Kickstarter campaign video: What to look for? Teaser, call to action, structure, content, convince

An impressive video can make the difference between success and failure of your Kickstarter campaign. In this article, we’ll go over the most important elements of your campaign video, from a compelling teaser to an effective call-to-action. Learn how to convince viewers and get them excited about your idea.

Create your video with a convincing structure:

• Kickstarter video

With these steps, you’ll be well equipped to establish your own brand as an influencer and successfully launch a Kickstarter campaign for your products. The world of e-commerce and crowdsourcing is yours to explore, and we’ll help you get the best results.