Product advertising is the most direct form of brand communication—it shows what a product can do, who it’s for, and why it’s better than the alternatives. But anyone who still relies on traditional feature-benefit communication today will lose out to brands that have realized this: Product advertising must trigger emotions, not just list specifications. What […]
Brands that stand for something grow faster than brands that just sell. Purpose-driven marketing isn’t a trend—it’s a structural shift in the way companies need to communicate. This article explains what purpose-driven marketing really means, why it works, and how brands are implementing it authentically. What Is Purpose-Driven Marketing? Purpose-driven marketing means that a brand […]
The human brain processes stories 22 times more effectively than bare facts. Storytelling in marketing is therefore not a creative luxury—it is the most effective tool brands have to make a lasting impression, evoke emotions, and influence purchasing decisions. Why Storytelling Works in Marketing When a brand tells a story, something neurobiological happens: The listener’s […]
Kickstarter Examples – If you’re looking to launch a Kickstarter campaign, it’s helpful to learn from successful examples. Here you’ll find some best practices and inspiring examples of campaigns that have achieved great results. Back to: Kickstarter. 1. jeremy fragrance – Office For Men Did you know? Even the biggest influencers started out small, launching […]
How do you create a compelling Kickstarter video? You have a great idea and want to fund it through Kickstarter? A compelling Kickstarter video is key to the success of your crowdfunding campaign. Here’s how to create a video that grabs your audience’s attention and wins backers. Back to: Kickstarter. 1. catchy beginning Every video […]
Kickstarter Rewards – When you launch a Kickstarter campaign, the rewards you offer your backers are a critical factor in its success. Here’s how you can design attractive rewards to attract more backers. Back to: Kickstarter. 1. mention in your project Start with a special mention in your project. Show supporters that you value their […]
Kickstarter Project Page – Your Kickstarter project page is the linchpin of your crowdfunding campaign. Here are some important aspects to consider when designing and creating your campaign page to be successful. Back to: Kickstarter. 1. catchy headline and subtitle Your headline should immediately pique interest and convey the essence of your project. Supplement it […]
Create a Kickstarter Campaign – If you want to create a Kickstarter campaign to fund your products, there are some crucial steps and best practices you should follow. Here are some tips to launch a successful campaign. Back to: Kickstarter. 1. product development and planning Before you launch your campaign, make sure your product is […]
Did you know? From influencer to brand (with their own product) Even the biggest influencers got everything rolling with a Kickstarter campaign in the beginning. Example: Jeremy Fragrance , Kickstarter campaign with Office For Men (perfume). Jeremy Fragrance asked the community for €25,000. In the end, it was €780,149 from 5,955 backers. Hence our close […]
Cross-media marketing – Cross-media marketing spreads a marketing message via online advertising, e-mail marketing, SMS and messenger services, out-of-home advertising, events, sponsoring, in-store marketing, radio, TV or even print media. Depending on size and scale, this has the great advantage of directly advertising to target groups in an all-encompassing way, rather than through a single […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.