Blawko 22 – Virtual models like Lil Miquela, Noonoouri or Lil Miquela have long since arrived at the top of the world of digital models. But what does the whole thing actually look like for men? In addition to the now quite numerous famous female virtual models, a male star is now also conquering the […]
Bermuda is bae – The scandal monger of the virtual influencer world is attracting international attention primarily for her controversial world views. From her support for Trump to her denial of climate change, the blonde beauty shimmies from one controversial opinion to the next. But who is she anyway and how did she gain her […]
Shudu Gram – The dark-skinned model is truly the epitome of perfection. Even skin, full lips, perfectly symmetrical facial features and a body that others only dream of. The model is literally too perfect to be true. So it was surprising when it came out that this is a digital art project, but the closeness […]
Liam Nikuro – Virtual models and digitally created personalities are the latest trend in social media and the modeling world. With this, Liam Nikuro hits the bull’s eye: The young Japanese-American man has made a name for himself as a Hachimura fanboy with the Washington Wizards basketball team. Fans and media alike were confused when […]
Lil Miquela – Cute freckles, innocent gap teeth and rosy pouty lips. It reads like an influencer’s description: beauty in the “fake world” of the 21st century. As rightly as the term “fake” is chosen in this context, it is misplaced. Rather, we are talking about a “fake” person in the real world. The Cindy […]
Noonoouri – The virtual influencer with the big doll eyes and facial features that seem to be out of this world is very quickly recognizable as an animation. This in particular makes her stand out in the ever-growing market of virtual influencers. Since 2018, Noonoouri has not only been independently featured on Instagram and YouTube, […]
Insta Profile Check – You founded a startup and now you have your first Instagram channel? Your company has been active for many years but now on Instagram for the first time? Before you start publishing content on a daily basis, the first question for many is, is my Instagram channel set up optimally? Instagram […]
Social Media Expert – Spring is here and the marketing machinery is running at full speed again: fashion, food, real estate, lots to do! In addition, we are in the next few weeks directly on three dates as a speaker to experience, in Cologne, Munich and in June in Berlin. Thank you for your trust […]
Last week, the second edition of The Social Book hit bookstores. The Social Book is our little collection on social media marketing and social media basics. If you want to start your career in marketing or management, the basics and the understanding of group dynamics but also of social contexts in relation to social media […]
Geofilters are used for the targeted sending of advertisements. In Facebook Advertisement Manager, each advertiser has the ability to send their advertisements to a specific target audience. Geofilters can be used to create certain events, i.e. we can specify, for example, that only people from the catchment area of Berlin, or even more precisely from […]
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