PR tools automate precisely the tasks that traditional public relations used to handle manually and time-consumingly: media monitoring, maintaining distribution lists, and analyzing media coverage. Those who work without software today often simply miss relevant mentions because no one can manually scan all channels around the clock. Smaller PR teams, in particular, gain valuable time […]
Small businesses lose potential customers every day—not because their product is bad, but because they don’t systematically follow up on leads. Good sales software fills this exact gap: It structures your sales process, automates follow-ups, and shows you at a glance which deals are close to closing. The market is now huge—this comparison will help […]
AI-powered sales tools promise more leads, shorter sales cycles, and less manual work. But if you buy Apollo, Clay, or HubSpot AI without understanding the differences between the tool categories, you’ll end up paying twice—once for the subscription and once for the lack of ROI. This guide shows you which AI tool category suits which […]
Klaviyo is one of the most widely used email marketing platforms in the e-commerce sector—and also one of the most expensive once your contact list grows. Find out here who Klaviyo is really worth it for, how its pricing structure works, and how the tool stacks up in a direct comparison with Klick-Tipp, Mailchimp, and […]
AI videos are no longer an experiment – with Google Veo 3, the technology is becoming a real game changer for marketing and content production. What can Google Veo 3 do? How can you use Veo 3 to produce reels for Instagram, TikTok or YouTube? Here is an insight into one of the most powerful […]
Social media advertising – Want to know how much social media ads really cost? Use our free calculators to find out what budgets you need to plan for and what reach your campaigns can achieve. Whether Instagram, TikTok or YouTube – calculate your ad costs quickly and easily online. This allows you to plan your […]
AI videos have arrived in marketing – with Sora from OpenAI, there is now a model that produces clips in a quality that almost looks like real film material. Instead of complicated productions, scenes are created with movement, light and realistic animations. For companies, this means faster content, lower costs and new creative possibilities. Short […]
I wrote a new post at the weekend, specifically about Google Veo 3(AI video generation). In the process, I came across a video that I wanted to present to you again. Veo 3: Recommendations from the video The video shows step by step how to produce short, viral clips with Google Veo 3. The focus […]
AI images have long been an integral part of digital marketing. Midjourney provides marketers with a tool that creates professional visuals from simple prompts. Whether for social media, blogs or e-commerce – Midjourney brings speed, variety and creative freedom to content production and delivers better results than ChatGPT image generation, for example. Thumbnails and blog […]
Create an AI avatar – Are you looking for a fresh, innovative way to boost your presence on platforms like TikTok, Instagram and YouTube? AI avatars could be just the thing for you. Here’s how they work and why they’re becoming increasingly popular in the world of digital marketing, especially explainer videos. 4 Advantages of […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.