Posts

Block – no longer see people and profiles

Blocking someone means suppressing communication. If you block a specific person on social networks, you do not want to communicate with them any further. This can have various reasons, dispute or even just that one is annoyed online by a person. Some people also block people to get no further messages in their feed, e.g. […]

TikTok: Music Usage in Videos + 4 Tips for Social Media Managers

TikTok and music rights – how does this topic behave? The App TikTok is becoming more and more popular. She is the new Instagram. Even large and international companies are becoming more and more attentive and book additional reach through influencer marketing and social media promotions on TikTok. Last month, we created a TikTok channel […]

Influencer Marketing – Virality, experience and recommendations from the Ambassador

Influencer Marketing – Wow! Wirklich? Das Wort Influencer ist keine moderne Erfindung des Marketings, sondern ein seit Jahrtausenden funktionierendes Geschäftsmodell, auch bekannt als “Empfehlungsmarketing”. Eine Empfehlung bedeutet, dass Menschen

Social Media Stars: Werbung und Psychologie hinter dem Glamour

  Kim Kardashian now knows almost everyone who is somehow damaged with media. In my first book, three years ago, you had 800,000 followers on Instagram. Forbes Magazine has just titled “The New Mobile Mogules”. Today, Kim has 100,000,000 followers. These are 2.75 million new followers a month