Search engine optimization, how does that actually work? Today we want to take a closer look at the topic of search engine optimization, or SEO. So that you understand how the mechanism (PageRank) and algorithm behind search engines like Google or Bing, Yandex and Duck Duck Go Go works. Of course with a clear focus […]
Web designers in advertising agencies should always have their finger on the pulse. The reality often looks different. As a consultant in advertising agencies I often see desperate attempts to work fast in Photoshop. For a few icons you can easily lose a whole day of your employee. But screen designs in the basics can […]
Visual Composer’ are among the trends at WordPress. If you want to create pages and articles in the content management system WordPress, you need the integrated WP editor. The WP editor is in short a WYSIWYG editor, in long words a “what you see is what you get” editor. That means, similar to the well-known […]
Today I had an interesting customer project. When I received the SQL file for the WordPress system from the customer, I found out that I had no access to the system. And my customer is on vacation. So I wanted to log in, but I couldn’t. So this morning I had to create an account […]
Satellite Project – Tip! Have you ever heard of a “satellite project”? In online marketing, a satellite project is a second website, a second blog or a second social media account that generates additional reach. Satellite projects for search engine optimization: How does it work? Here’s a little best practice of mine, to support my […]
Scaling, Digital Trade and Key Figures – E-Business, the winged magic word for our generation! Just 20 years ago, we would all have had to flick through the phone book, call people, hand out business cards. Today, anyone can start their own business from the sofa. Thanks to open source solutions such as WordPress or […]
With Instagram Direct, for several years users have had the ability to publish not only postings to Instagram, but also send messages to individuals, or to specific groups, as on other social networks. Accept and open direct messages Each user can write to any other user. If you have an inquiry, you can call it […]
Social media memes are an absolute phenomenon of the social media world. They are relatively easy to understand. Graphics consisting of a picture, or a short video in connection with a striking text. If you take as an example a famous actor, like Will Smith in his then parade role as Prince of Bel Air […]
For the interaction rate or the engagement, the conversation with the own target group is a decisive success factor for their social media marketing. Conversation is the basic model in media studies. By exchanging information, novelties, innovations, all conceivable forms of information are disseminated. Conversation is not only an absolute cornerstone, it is also a […]
GIF is a mixture of image and moving image. GIF´s are small animations that are composed of different photos and thus result in a video, or even just several scenes. GIF´s are often used to digitally draw attention to something. Instead of using simple static photos, you bring some movement into the game. Online users […]
Social Media Marketing
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As experts and interview partners, we are happy to pass on our knowledge. Among others at ZDF, 1LIFE, Sat1 and Pro7 in Germany. Stephan M. Czaja, Social Media One owner and social media expert.
- Combin Scheduler: Schedule Stories & Posts for Instagram – ultimate software test
- Native Ads: definition, costs, examples and agency
- UTM parameters: Definition, Google Analytics for E-Commerce, Youtube, Facebook & Co. + Example
- CPM (costs per mille) in marketing: abbreviation, definition and calculation + CPC difference
- Impression in online marketing (Google, Instagram & Co.): definition, calculation and monitoring
- Virtual influencers: LOUT about Zoe & Ella – competition for Lil Miquela (Instagram)?!
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