Entries by Stephan Czaja

Miss Germany?! Interview for Sat1 “Finally the end of work”

The new season of Germany’s Next Topmodel has started – what happened to the Miss Germany election? At Sat1 “Endlich Feierabend” we take a look at the world of the Miss Germany election. With insights into the current Model Camp and the question: Is the Miss Germany choice an ancient relic or a career springboard? And […]

Authenticity – influencers and bloggers live from the authentic look

Authenticity simply means that users classify you as “reliable” and “honest”. Authenticity does not necessarily have to have anything to do with someone being down-to-earth, authenticity ultimately means honesty. Even the selling moderator of a home shopping channel can be authentic when promoting a certain beauty product. Although it ultimately takes place in the context […]

Algorithm simply explained – Synonym and in everyday life

An algorithm is a certain systematics that gives us fast results. According to Wikipedia, a algorithm is “an unambiguous rule of action for solving a problem or class of problems”. Algorithms in daily life Especially well known, the word algorithm has been in recent years and months through the context “Facebook”. The “Facebook Algorithm” uses […]

Analytics – What is Analytics? Costs, Google & Co.

Analytics deal with the evaluation of user behaviour. In principle, it’s about having information about how our users do or don’t do on a site or social network. Selective evaluation of data for analysis Programs for the analysis of websites, online shops, social media channels and many other online based solutions help to make decisions, to […]

Start Ups and company foundation – Speaker @ Berlin, Alexanderplatz

In Berlin today, the topic was startup and business start-up. How to found a company, especially with spirit and entrepreneurial power. I tell you about my experiences as a young entrepreneur and company owner. In our various areas, from model management to social media, influencer marketing, fashion photography, videography, online marketing and search engine optimization. […]