Entries by Stephan Czaja

Authenticity – influencers and bloggers live from the authentic look

Authenticity simply means that users classify you as “reliable” and “honest”. Authenticity does not necessarily have to have anything to do with someone being down-to-earth, authenticity ultimately means honesty. Even the selling moderator of a home shopping channel can be authentic when promoting a certain beauty product. Although it ultimately takes place in the context […]

Algorithm simply explained – Synonym and in everyday life

An algorithm is a certain systematics that gives us fast results. According to Wikipedia, a algorithm is “an unambiguous rule of action for solving a problem or class of problems”. Algorithms in daily life Especially well known, the word algorithm has been in recent years and months through the context “Facebook”. The “Facebook Algorithm” uses […]

Analytics – What is Analytics? Costs, Google & Co.

Analytics deal with the evaluation of user behaviour. In principle, it’s about having information about how our users do or don’t do on a site or social network. Selective evaluation of data for analysis Programs for the analysis of websites, online shops, social media channels and many other online based solutions help to make decisions, to […]

Influencer Marketing Strategies – Speaker Lecture @ ISM, Cologne

What makes Influencer Marketing so special? In my last Influencer Marketing presentation for this year, we once again focused on the methods and strategies that social media managers need today. As a speaker this was my second appearance at the International School of Management. Here young students learn how media and marketing work. In the […]

Start Ups and company foundation – Speaker @ Berlin, Alexanderplatz

In Berlin today, the topic was startup and business start-up. How to found a company, especially with spirit and entrepreneurial power. I tell you about my experiences as a young entrepreneur and company owner. In our various areas, from model management to social media, influencer marketing, fashion photography, videography, online marketing and search engine optimization. […]

Social Media Design – Graphic design of a creative agency: Best Practice

Social media designs of a creative agency promote the look (the’image’) of a company. Modern graphic design increases the interaction with the users and thus the profit – whether registration, sale of the establishment of contact. If you want to keep your social media concept lean, you can rely on Instagram, especially with young target […]