The new season of Germany’s Next Topmodel has started – what happened to the Miss Germany election? At Sat1 “Endlich Feierabend” we take a look at the world of the Miss Germany election. With insights into the current Model Camp and the question: Is the Miss Germany choice an ancient relic or a career springboard? And […]
About Stephan Czaja
This author has yet to write their bio.Meanwhile lets just say that we are proud Stephan Czaja contributed a whooping 266 entries.
Entries by Stephan Czaja
For a tour operator we should simply send a list of partners according to the concept. Instead of our long-term involvement, they should only do 1 posting and 1 story. Is that sustainable? It is often because neither the goals nor the “job” nor the budget are fixed. How should we plan your house as […]
As Social Media Agency you need the Internet, like the air to breathe. Did you know that the Internet was created very close to us? At that time it was a project at the CERN research centre in Switzerland. In principle quite simple: Hyperlinks link content. The system was quickly deployed by the U.S. Army […]
Authenticity simply means that users classify you as “reliable” and “honest”. Authenticity does not necessarily have to have anything to do with someone being down-to-earth, authenticity ultimately means honesty. Even the selling moderator of a home shopping channel can be authentic when promoting a certain beauty product. Although it ultimately takes place in the context […]
Avatar – The term “avatar” stands for artificial personalities or graphic representations or also animations, also so-called user pictures. Everyone who creates a profile in a social network first creates an account with an avatar. An avatar can also be a character in a video game, e.g. an orc. But an avatar can also be […]
An algorithm is a certain systematics that gives us fast results. According to Wikipedia, a algorithm is “an unambiguous rule of action for solving a problem or class of problems”. Algorithms in daily life Especially well known, the word algorithm has been in recent years and months through the context “Facebook”. The “Facebook Algorithm” uses […]
Analytics deal with the evaluation of user behaviour. In principle, it’s about having information about how our users do or don’t do on a site or social network. Selective evaluation of data for analysis Programs for the analysis of websites, online shops, social media channels and many other online based solutions help to make decisions, to […]
What makes Influencer Marketing so special? In my last Influencer Marketing presentation for this year, we once again focused on the methods and strategies that social media managers need today. As a speaker this was my second appearance at the International School of Management. Here young students learn how media and marketing work. In the […]
In Berlin today, the topic was startup and business start-up. How to found a company, especially with spirit and entrepreneurial power. I tell you about my experiences as a young entrepreneur and company owner. In our various areas, from model management to social media, influencer marketing, fashion photography, videography, online marketing and search engine optimization. […]
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