The e-learning industry has been booming for some time now. The market for e-learning platforms is currently worth around 8.8 billion US dollars worldwide. Thanks to the Internet and the various providers, people can learn new knowledge easily and without great effort or simply deal with previously unknown topics. Anyone who has something to offer […]
Social Media Literature – Which literature can be recommended in the area of social media marketing? Of course, we could suggest you hundreds of books now, especially when looking at the different sub-areas around social networks (Facebook, YouTube, Instagram, TikTok, …) but also performance marketing for paid reach, community nurturing for organic reach, up to […]
Marketing and Money! In part 3 of the Lean Canvas we talk about the last 3 of 9 steps: marketing, costs and revenue. Of course only ultra abbreviated, but with a lot of know how and practice. From online marketing (like social media) to offline marketing around POS, trade shows and direct mail, yeah right…. […]
In the first part(Lean Canvas #1) you already got to know the topic around your business idea (i.e. problem, solution and USP). In the second part, we’ll deal with the big momentum for investors: the first metrics. In fact, many forget in the pitch that it actually comes down to them when it comes to […]
Develop and validate business ideas in 9 steps. In episode #4, you’ll learn about the Lean Canvas! The first part is about your product, which is the business idea itself. That is 1) the problem, so you find the best 2) solutions and your 3) user promise, so your USP. Also, the tip of the […]
Germany’s biggest real estate YouTuber launches his “Next Level Tax Coaching”. For weeks, Alex Fischer (Germany’s biggest Youtuber for real estate & finance) has been publishing new videos on his channel: However, on taxes and tax optimization. Reason enough to test the new tax coaching in detail. Otherwise, I write here in the social media […]
Scaling, Digital Trade and Key Figures – E-Business, the winged magic word for our generation! Just 20 years ago, we would all have had to flick through the phone book, call people, hand out business cards. Today, anyone can start their own business from the sofa. Thanks to open source solutions such as WordPress or […]
Last week, the second edition of The Social Book hit bookstores. The Social Book is our little collection on social media marketing and social media basics. If you want to start your career in marketing or management, the basics and the understanding of group dynamics but also of social contexts in relation to social media […]
Do you know how Facebook Marketing 2019 works and most importantly, do you know what 95% of all marketers and companies are doing wrong. With Cashflow Ads 2.0 you will learn how to create profitable Facebook Ads and how to successfuly create Pay-Per-Click ads! This way you can build up your own business (topic: making […]
GIF is a mixture of image and moving image. GIFs are small animations that are composed of different photos and thus result in a video, or even just several scenes. GIFs are often used to digitally draw attention to something. Instead of using simple static photos, you bring some movement into the game. Online users […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.