Youtube URL Parameters – Why do you need Youtube URL parameters? Through parameters in the URL, certain functions can be activated or reactivated. For example, the start time, end time, but also autoplay enable / disable. After the explanation about Google UTM parameters, today Youtube URL parameters. Here you will find the list, with important extensions for Youtube URLs, for embedding on websites and in online shops. With explanation of video embedding, you will learn how to add parameters and get direct, practical examples of how the finished URL looks before embedding. The Youtube URL Parameters!
URL parameters: How it works
As a Youtube agency, we are not only responsible for content creation (storyboard, keywords to production). The presentation of the media is also part of it. One strong feature is Youtube. It has never been so easy to make video content available quickly, easily and worldwide.
Effects and optimization: Why actually?
Marketing is always about having as few barriers as possible. Simply put:
With each additional click, customers are lost
Our goal in optimizing the process (whether it’s PR [brand awareness], newsletter opt-in, or closing a sale) is always to make the paths as straightforward as possible. The same goes for videos.
Users usually have to actively press play to see the content of a video. As described above, certain functions can be activated or reactivated by parameters in the URL.
Code for embedding: 2 methods
For beginners and novices who want to embed a Youtube video for the first time in their internet site or in their own online shop, here is a quick look at the 2 embedding methods. Method 1 is by default the use of an iFrames. A small HTML code that makes the Youtube video playable in the page. Method 2 is offered by some CMS (content management systems) like WordPress, they automatically convert the video URL for embedding, without HTML code.
Example embed code:
Result: Before / After Example
Now before we get to the list of important parameters, here is a before / after comparison.
After (with parameters)
Here you see the same video, with:
- Autoplay > autoplay=1
- Repeat > loop=1
- Element color white > color=white
- Mute > mute=1
- Start time of 30 seconds > start=15
- No external suggested videos > rel=0
So the video starts right at 30 seconds and ends with no external suggested videos (ergo, only videos from your own channel, rather than outside content from others, maybe even competitors).
Turn off the sound: Mute
With “mute” you can play videos without sound. Advantageous, especially with the “autoplay” function.
- HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?mute=1
Autoplay: Automatic playback
Autoplay provides for the automatic playback of Youtube videos on Internet pages.
- HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?autoplay=1
Hide similar videos
The “rel” parameter helps you if you want to hide similar videos that are suggested after the end of the video you are playing.
- HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?rel=0
Color: Change color
Sets the color of the playback bar (time / already seen).
- HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?color=white
HTML5 Player instead of Flash
With “playsinline” you can start video in HTML5 player.
- HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?playsinline=1
Set language: User Interface
If you want to display a specific language of the user interface to your users, you use the parameter “hl” in your URL. After “hl” follows a 2-digit country code, for example “DE” for German, “ES” for Spanish or “FR” for French language elements.
X is the respective country code
- HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?hl=ES
Hide controls: Controls
“controls=0” is handy if you want your users to see “only” the video, not “annoying” player controls.
“controls=2” will not load the Flash Player until the user is actively playing. This setting is handy as it reduces the loading time of the time. This in turn helps in search engine optimization, especially for e-commerce where fractions of a second matter.
- Controls=0 – Controls of the player are not displayed
- Controls=1 – Controls of the player are displayed. Controls and Flash Player are loaded immediately
- Controls=2 – like control=1, but the Flash Player is not loaded until playback.
- HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?controls=0
Hide title and channel (before playback)
The showinfo parameter helps to ensure that information such as the video title and the name of the uploader is not displayed in the player before the video starts playing.
- HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?showinfo=0
Show subtitle: cc_load_policy
By default, the user’s settings are always selected. If you want that a subtitle is always displayed, you use the parameter “cc_load_policy”.
- Cc_load_policy=1 – Subtitle is always displayed
“cc_load_policy=1” always displays subtitles.
- HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?cc_load_policy=1
Practical, for example, to play back parts of a video:
Repeat: Repeat videos in loop
Especially for short Youtube videos, the loop function is handy. This way, the video is played over and over again (i.e. in a loop).
- HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?loop=1
Time: Set start and end
This way you can define when a video should start and when it should stop again. Practical if you want to show for example only 1 product from a “Top 5” video.
Set start time: Video Start
The value “start” determines the start time of the video. This way, the video starts directly from a position of your choice. The value is specified in seconds.
X is an integer like “2”.
“start=15” causes the video to start at 15 seconds.
- HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?start=15
Set end: Video End
The value “end” determines the automatic end time of the playback. The value is specified in seconds, as with the start.
X is an integer like “2”.
“end=120” makes a video stop at 120 seconds.
- HTML (iFrame embedding) – https://www.youtube.com/embed/AWlR0Z10UpI?end=120
These were the most important parameters. You can always find more updated on Youtube: Parameters.
Tip. Do you already know Google UTM parameters?
Tracking in e-commerce – How does an e-commerce agency determine when a sale was made, and through which channel? Within Google, the answer is: “UTM parameters”.
In online marketing, nothing is often more important than measuring success. For campaigns on social media networks like YouTube, Facebook, Instagram and TikTok, but also for Google Ads and Native Ads. In a nutshell, every project has a URL, this URL is unique. Like https://example.com/ – By extending this URL, individual sources can be tracked, as seen in a moment in the example. This way you can identify visitor streams, like here https://example.com/?utm_agc=petra – what this means and how UTM parameters work for your monitoring and reporting, you will learn in this article!