Companies that rely on YouTube Live achieve on average 6 times higher interaction rates than with pre-produced videos. Live streaming is no longer a niche format – it is one of the most effective tools in modern social media marketing. If you use YouTube Live strategically, you can launch products, answer questions directly and build […]
YouTube Shorts have fundamentally changed the platform: More than 70 billion views a day show that short videos are not just a trend, but the new centerpiece of YouTube’s strategy. For companies, this means a unique opportunity – organic reach, which is hardly achievable on classic YouTube videos, is democratized by shorts. Those who get […]
TikTok agency benefits – More and more companies and brands are relying on the popular social media platform TikTok to reach their target group. And for good reason, as TikTok now has over 1 billion monthly active users worldwide. But how does advertising on T ikTok actually work? Due to the lack of experience many […]
In Germany, more and more companies and brands are using the popular social media platform TikTok to reach their target audience. For good reason: the number of monthly active TikTok users in Germany is more than 19.5 million. But how exactly does advertising on this platform work? Many advertisers have difficulties in doing so due […]
More and more companies want to take off on TikTok and maximize their advertising success with suitable influencers. The latter are becoming increasingly relevant in the marketing mix: Around 59 percent of German companies already use influencer marketing. However, to become successful even on the fastest growing social media platform TikTok, you need the right […]
More and more companies finally want to take off on the fastest growing social media platform TikTok. No wonder: The advertising prices on TikTok are up to 7x cheaper compared to Meta and the target group with a user base of more than 1.5 billion people is huge. But many companies are overwhelmed and look […]
Facebook used to be. Today, social marketing is always multi-channel marketing. In this new case, we integrate Amazon Music and documentary formats into our customer campaign. Videos say more than a thousand words, so enjoy our documentary! Docu x Amazon Music with Karbal x Terry Joe Description on Youtube: “Karbal x Terry Joe are on […]
YouTube Evergreen long-term analysis – What are the (!) success models in certain industries? Everyone wants creative concept, “never seen before” ideas, but how do you actually develop “ideas”? One tool, especially for young social media managers, is: learning from success models. If you are looking for creative ideas for videos, then our XXL list […]
Kylie Jenner Videos – She and her family (Kardashian) are a phenomenon! At 21, this background has already made her the youngest billionaire and she is also breaking records on social media. As a young mom, as a businesswoman, as your husband’s partner – Which content of hers gets the most clicks? Let’s find out. […]
Christiano Ronaldo / CR7 – An icon on Instagram, also on YouTube and everywhere! Ronaldo is a goal machine and a marketing machine. But which content performs particularly well with sports fans and is clicked 100 million times? We’ve done the analysis, after almost 20 years of YouTube: Here are the CR7 evergreen football videos, […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.