Organic reach is one of the goals in social media management. Because organic reach is sustainable. Real people, real people who interact with their social media account. Most companies spend a lot of money on reach, because creating their own community requires a lot of creativity, time and work. For companies, brands and products it […]
Today we take a closer look at the Photoshop batch processing in the video tutorial. Batch processing is always needed if you have a process in Photoshop that needs to be performed frequently. A very classic example, which is also shown in the video tutorial, is trade show photography. Whether at a trade show, at […]
The abort rate defines the percentage value of people who have aborted a certain process after a certain time. This can have different aspects. For example, if we direct our user to a specific YouTube video. If our video as KPI, i.e. Key Performance Indicator, has a value of 20 seconds duration so that the […]
You have your first real estate agent as a customer or you are an agent yourself and want to build up your own website for your company? Then you will eventually come across content management systems, such as WordPress. With content management systems like WordPress or plugins and extensions, you can build your own website […]
Gimbal improves the video quality extremely. Really? So many times I’ve wondered how I actually get perfect videos. Especially when it comes to movement. Whether I have young models with me or experienced professionals who have been working as a model for a long time, tracking shots from movement always look difficult because the picture […]
Search engine optimization becomes much easier for all online shop operators and bloggers with the free Google Webmastertools! Although many have websites, very few of them use software to optimize their own site for search engines like Google, Yahoo & Co. The better the own website is listed in the search engine rankings, the more […]
Adobe Premiere Pro – More and more photographers are switching to video editing! Why shouldn’t they? Not only for social media marketing ideas of customers you need more and more video material, also at the points of sale, directly in the stores, POS more and more video marketing takes place. Large chains are now equipping […]
Today I once again encountered the problem in our advertising agency that I have to merge several text files into one. Therefore a small tutorial for merging text files. If you create a lot of content, you will often end up exporting several TXT files. These are then corrected by “Search & Replace” to standard […]
Minimal design is in vogue, of course. Many companies still need a logo with power! That’s why people have always liked to use mascots or cartoon characters. They revive a brand and give it a quick reference point for third parties. Lions are strong. Doves are peaceful. Doctors are reliable. Designing your own cartoons in […]
Designing realistic looking shadows is not easy, especially for beginners. Photoshop offers several options for shading objects. First, we always need a single object that has enough space around the edges. In the tutorial: Cropping with masks I will show you how to cropping objects with Photoshop. The tutorial video is coming soon, the complete […]
Social Media Marketing
Your social media marketing agency! Our social media managers work every day on new successes for our clients and projects.
As experts and interview partners, we are happy to pass on our knowledge. Among others at ZDF, 1LIFE, Sat1 and Pro7 in Germany. Stephan M. Czaja, Social Media One owner and social media expert.
- Combin Scheduler: Schedule Stories & Posts for Instagram – ultimate software test
- Native Ads: definition, costs, examples and agency
- UTM parameters: Definition, Google Analytics for E-Commerce, Youtube, Facebook & Co. + Example
- CPM (costs per mille) in marketing: abbreviation, definition and calculation + CPC difference
- Impression in online marketing (Google, Instagram & Co.): definition, calculation and monitoring
- Virtual influencers: LOUT about Zoe & Ella – competition for Lil Miquela (Instagram)?!
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