Posts

Does Instagram fear TikTok? Competition: Videos instead of photos – algorithm update

Is TikTok the new instagram? Currently there are many changes on the Instagram App. The extremely prominent Instagram Shopping feature, as well as a new aspect that we noticed today while recording the Marketing Podcast. The competitive pressure from TikTok is forcing Instagram to change. You too should consider this in your social media marketing […]

Organic reach – Facebook, Instagram, YouTube and Virality

Organic reach is one of the goals in social media management. Because organic reach is sustainable. Real people, real people who interact with their social media account. Most companies spend a lot of money on reach, because creating their own community requires a lot of creativity, time and work. For companies, brands and products it […]

Photoshop batch processing: size, image SEO & compression of photos automatically

Today we take a closer look at the Photoshop batch processing in the video tutorial. Batch processing is always needed if you have a process in Photoshop that needs to be performed frequently. A very classic example, which is also shown in the video tutorial, is trade show photography. Whether at a trade show, at […]

Bounce Rate – Definition for your website, online shop and social media

The abort rate defines the percentage value of people who have aborted a certain process after a certain time. This can have different aspects. For example, if we direct our user to a specific YouTube video. If our video as KPI, i.e. Key Performance Indicator, has a value of 20 seconds duration so that the […]

Optimise real estate advertisements: Photoshop, WordPress and SEO – Video Tutorial

You have your first real estate agent as a customer or you are an agent yourself and want to build up your own website for your company? Then you will eventually come across content management systems, such as WordPress. With content management systems like WordPress or plugins and extensions, you can build your own website […]

Set up Youtube Studio: Camera, lighting & Co – Cheap at Amazon!

Make Youtube Studio yourself – How should the perfect YouTube Studio look like? What do you actually need to produce YouTube videos? Which camera do I use? Which microphone? Let’s take a closer look today at how to produce videos in your own studio and which technology you need! For our new e-learning online platform […]

Gimbal field report: Perfect video quality? – Would I recommend Gimbal?

Gimbal improves the video quality extremely. Really? So many times I’ve wondered how I actually get perfect videos. Especially when it comes to movement. Whether I have young models with me or experienced professionals who have been working as a model for a long time, tracking shots from movement always look difficult because the picture […]

Set up Webmaster Tools Basics: Help for beginners of Sitemap for analysis

Search engine optimization becomes much easier for all online shop operators and bloggers with the free Google Webmastertools! Although many have websites, very few of them use software to optimize their own site for search engines like Google, Yahoo & Co. The better the own website is listed in the search engine rankings, the more […]

Adobe Premiere Pro – Video training for beginners: From autocorrecting to editing

Adobe Premiere Pro – More and more photographers are switching to video editing! Why shouldn’t they? Not only for social media marketing ideas of customers you need more and more video material, also at the points of sale, directly in the stores, POS more and more video marketing takes place. Large chains are now equipping […]

Merge multiple text files in seconds | Notepad++ Alternative

Today I once again encountered the problem in our advertising agency that I have to merge several text files into one. Therefore a small tutorial for merging text files. If you create a lot of content, you will often end up exporting several TXT files. These are then corrected by “Search & Replace” to standard […]