Diversity in advertising – In 1950, advertising or moving film (i.e. video) was still something completely new for people. The roles of the individual protagonists were therefore clearly and simply structured. Until the 1990s, there was only one common ideal of beauty. But since the 2000s, views have been changing slowly, and in the meantime, […]
Bermuda is bae – The scandal monger of the virtual influencer world is attracting international attention primarily for her controversial world views. From her support for Trump to her denial of climate change, the blonde beauty shimmies from one controversial opinion to the next. But who is she anyway and how did she gain her […]
Roof tent lifestyle – closeness to nature, feeling of freedom and at the same time pure adventure and relaxation! A trip with a roof tent guarantees all this. Every morning completely free and spontaneous to decide when and where to go. These passionate campers have fulfilled their dream, left their stressful everyday life behind, grabbed […]
SEO and Photoshop do not belong together for many at first, but you can (as I show in the video) collect new customers through Google Image Search. The whole thing, quasi free of charge. The problem: Stock photos are legally safe (if purchased with a license), but expensive. Alternatives like Unsplash are free but not […]
Learnsearch engine optimization and software! Whenever there is some time in the evening at the agency I make explainer videos on social media marketing, Photoshop but also search engine optimization. A few free SEO life hacks on our agency. What does a good SEO optimization cost? Nothing if you do it yourself! As I have […]
YouTube Marketing Book – having the right YouTube Marketing book on your bookshelf is a must for every social media manager! Especially for beginners and beginners it is important to have an overview on the topic of video marketing and YouTube marketing. From the first competitive analysis, to the concept and the finished strategy, with […]
Pre-installed fonts are boring. That’s why I’m showing you the basics of fonts in Photoshop in my new Photoshop video tutorial. Easy customization, fast and effective work, that’s what matters. Fonts can of course be used in design for many application examples: Image brochures , business cards or even web design. Today we’ll look at […]
In my new tutorial, we’ll take a look at how Adobe InDesign works in its basics! Link text boxes together, distribute text on multiple pages, work with frames, set lines and line widths but also fonts in InDesign. Video Tutorial: Create Case Study Calendar I wanted a simple calendar! The tutorial video came about because […]
Hootsuite is definitely one of the best scheduling tools for content on Instagram, Facebook, YouTube and many other social networks. With Hootsuite, social media managers can easily schedule content for specific dates and choose an individual time when the content will be published automatically. This makes Hootsuite, among other programs, one of the absolute basics […]
Print promotional materials! The small 1×1 for companies and startups. Many companies have their advertising materials professionally created in an advertising agency or by a designer they trust. But often you don’t need a reprint of your own promotional materials until a few years later. Maybe the designer is no longer in the same city […]
Social Media Marketing
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- Diversity in advertising: Give the community what it wants! Example Zalando, Buffalo + Playboy
- SEO example 472 % performance: increase (rating) in 12 months – best practice e-commerce
- Youtube URL parameters for video: Autoplay, Start, End, Loop (repeat), Subtitles & Co. – List
- Virtual Reality x Advertising: VR Projects, Avatars and Best Practice (#1 worldwide)
- Roof tent & Vanlife! Camping holidays in the car: adventure, families, travel trend
- Creating an online store #3: Marketing, making e-commerce famous?! – Marketing Podcast
- Reality meets VR – The first virtual fashion show / fashion movie by MarcCain
- Vanlife Stories: benefits, experiences, low budget DIY upgrade & van tour finance.
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average of the last 12 months. Survey after consultation
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Social Media One is recommended by Internet World Business Magazine as a partner for Influencer Marketing in Germany!
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