A good video often seems easier to make than it actually is. Between the initial idea and the finished clip, there are several production phases that are generally followed in a similar way, regardless of the budget or length of the video. Those who work with editing tools—such as those covered in Adobe Premiere Pro […]
Creating AI videos – YouTube shorts, Instagram reel, TikTok, what’s possible? Here is a current insight from our marketing agency with its own project. You can see how to produce videos with AI, short formats for Instagram and TikTok, longer explanatory videos for YouTube and even AI avatars of myself. The exciting thing: AI doesn’t […]
Marketing in 2026 is unthinkable without AI. From texts and images to videos – artificial intelligence is changing how agencies work and the roles that people play in them. However, the real revolution is not in the technology, but in the mindset: AI frees teams from routine so that they have more time for strategy, […]
AI product photos – AI is currently changing product photography for e-commerce and stores. Instead of booking expensive studios, you can use the right tools to create your own images, vary them and even expand them directly into product videos. Not everything is perfect yet, but in 2026 we will be at a point where […]
User-generated content (UGC) achieves on average 4x higher click rates than brand content and reduces the costs per acquisition by up to 50 %. For brands, UGC 2026 is not a nice add-on – it’s a core strategic lever. Here’s the strategy that really works. UGC vs. influencer marketing: the difference Classic influencer marketing: A […]
Instagram’s own data shows that reels get 3x more organic visibility than feed photos and carousels. Despite this, the majority of business accounts continue to produce mainly static posts. This is a competitive advantage for those switching to Reels now. Here’s the strategy. Why Reels are the most important Instagram unit for companies Instagram has […]
Worldcoin event in San Francisco – right on site: In an industrial building near the Bay Area, Worldcoin hosted a large event with influencers, media and the crypto community. Visitors were able to “orb” live, test new hardware and get an update on global strategy from Sam Altman (the man behind Open AI & ChatGPT) […]
Last week I reported on the US launch of Worldcoin, today I take another look at the “Orb”. It looks like something out of a science fiction movie – but the Orb from Worldcoin is a reality. The spherical iris scanner is designed to provide access to a digital world in which your identity is […]
For many people, ChatGPT is their first contact with artificial intelligence – and it’s often not their last. But what exactly is ChatGPT and what can you use it for? After our look at OpenAI and Sam Altman, here’s a look at the tool that has changed many people’s world, including mine. What is ChatGPT? […]
OpenAI is one of the most exciting AI companies of our time. With tools such as ChatGPT, DALL-E and Codex, OpenAI is shaping the global discourse on artificial intelligence. But what exactly does OpenAI do? Where does the company come from – and what are its plans for the future? What does OpenAI actually do? […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.