B2B marketing in social networks, is it worth it?

Social Media B2B Marketing – B2B marketing in social networks, is it worth it? Here’s a little insight. Marketing in B2B is just as possible as concepts and measures aimed at a purely B2C audience. Why? Most decision-makers in companies and enterprises are themselves logged into social networks!

Meeting decision makers: Career Network

They have to make decisions every day. If you use social networks for your own PR, you can also quickly reach the important decision-makers in the B2B segment if you manage your campaign well. You save just as much time that you would otherwise have to invest in phone calls or cold calling.

It’s not just about typical business networks like LinkedIn, you’ll also meet many decision-makers on Instagram or Facebook and in Youtube. With the right messages, you can reach them efficiently.

Employee recruiting via social media: Tip

LinkedIn, for example, is very popular for employee recruiting. The career network connects primarily on a professional level.

Read more here:

• Employee Recruiting