Tag Archive for: Explanation

TikTok advertising instructions: How to register, procedure, tips

TikTok is currently the talk of the town: The short video platform is number 1 in all app download charts and only recently replaced Instagram as the fastest growing social media platform of all time. What many marketers do not yet know: Advertising on TikTok can still be placed very cheaply. Compared to the Instagram […]

TikTok advertising: Possibilities, costs, agency

TikTok is currently the talk of the town: The short video platform is number 1 in all app download charts and has only recently replaced Instagram as the fastest growing social media platform of all time. What many marketers do not yet know: Advertising on TikTok can still be placed very cheaply. Compared to the […]

Crowdfunding: what is it? 4 types of funding for your project

What is crowdfunding? Crowdfunding is a method in which a large number of people pool money for a specific project or idea. It is all based on crowdsourcing. Instead of receiving large sums of money from a single source, the project initiator collects small contributions from many people. This financial support can be used for […]

More applicants! Social Media Recruiting via TikTok & Instagram

In today’s digital era, social media has not only influenced our personal lives, but also the way companies find and recruit their employees. In particular, platforms like TikTok and Instagram have become indispensable tools in the field of recruitment. In this article, we take a look at the opportunities these platforms offer to find qualified […]

TikTok Ads Agency Advantages: Overview, selection criteria and tips

A TikTok Ads agency is an agency that specializes in creating and placing ads on TikTok. TikTok is the fastest growing social media platform in the world – therefore, more and more companies want to profitably place their brand on TikTok. The platform now has more than 3.3 billion downloads worldwide. A professional agency helps […]

Employer Branding: What is it? Strong and positive employer brands

Employer branding refers to the process of designing and developing an employer brand that conveys a company’s image and identity as an employer. It is about influencing the perception of potential employees, current employees and the public at large to position the company as an attractive employer. PS: Here you can find everything important about […]

HR Human Resources: What is it? The HR department

HR (human resources), or human resources, refers to the department of a company that deals with the management of employees and their concerns. The HR department is usually responsible for coordinating the hiring, training and development of employees, maintaining personnel files and ensuring compliance with labor laws and regulations. Tasks of an HR department The […]

Recruiting: What is it? Steps in personnel marketing

Recruiting refers to the process of attracting and selecting candidates for open positions in a company. The goal of recruiting is to find and hire qualified candidates to meet the company’s job requirements. Recruiting process: steps The recruiting process usually starts with identifying a vacancy in the company. The HR department or a recruiter creates […]

Landing Page: Collect leads for sales, email funnel + sales marketing

Landing Page – Collecting leads for sales, email funnel and sales marketing can hardly be done with a method as targeted and simple as with an optimized landing page. Have you heard of the term “landing page” for the first time? Here is a brief insight into the use of such landing pages in online […]

Testimonial: Referral marketing for higher conversion rate

Testimonial – You want to increase your conversion rate (“closing rate”, “sales rate”)? How about using referral marketing as a strategy, more precisely testimonials. Here’s a little insight into the marketing concept behind it (recommendation, trust, sales increase) with practical examples. Testimonial in advertising: recommendation marketing A testimonial is a positive description, endorsement or recommendation […]