Social Listening: What is being said about your brand?

Social listening means tracking trends and conversations about your brand and industry. It’s how you find out what your customers think of you. These are valuable insights to optimize marketing strategies and decisions and shape future campaigns.

Social Listening vs. Social Monitoring

Social listening shows why something is said and social monitoring provides information about what is said. Thus, social listening builds on social monitoring and would not be possible without it.

Why do you need social listening?

Here you can see what social listening is used for:

• Brand image tracking
• Identification of potential influencers
• Future product development
• Competitive analysis

Social Listening explained quickly

Social Listening explained in brief:

• Tracking trends and conversations about your brand
• Derivation and optimization of marketing strategies and decisions