If you don’t plan a clear marketing budget, you’ll either spend too much—or invest too little in the wrong areas. For small and medium-sized businesses, structured budget planning is the key to getting measurable results—in the form of leads, new customers, and revenue—from every euro invested. Why SMEs Need a Structured Marketing Budget Many medium-sized […]
Customers no longer shop in a linear way: They see an Instagram ad, do some research on Google, visit the store, and then write a Google review. SMEs that are active on only one channel lose revenue and leads precisely at these transition points. Omnichannel marketing closes these gaps—and turns random touchpoints into a consistent […]
Many companies use social media, run ads, and write blog posts—but often without a common thread. A marketing strategy serves as the overarching framework that defines the goal of each channel and how the channels reinforce one another, rather than operating in isolation and, in the worst case, even sending conflicting messages. Why an Overarching […]
The customer journey describes the entire path a potential customer takes from their first interaction with your brand through to the purchase—and far beyond. Those who understand, design, and optimize this journey will attract more customers, reduce drop-offs, and build genuine loyalty. What is the customer journey? The customer journey is not a linear process, […]
73 percent of all purchasing decisions begin with a brand search – if you are not visible during this first impulse, you will lose customers before your own page is even loaded. Brand awareness on social media is not a nice-to-have, but the basis of every digital marketing strategy. In this guide, you will learn […]
The Cookies brand has become one of the most recognizable cannabis brands in the world in recent years. Under the leadership of Berner, the founder and CEO of Cookies, the brand has not only revolutionized the cannabis industry, but also created a unique concept that combines music, culture and community. The origin of cookies Cookies […]
Social listening means tracking trends and conversations about your brand and industry. It’s how you find out what your customers think of you. These are valuable insights to optimize marketing strategies and decisions and shape future campaigns. Social Listening vs. Social Monitoring Social listening shows why something is said and social monitoring provides information about […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.