Call to Action (CTA): More than just a button
The term Call to Action (CTA) means “call to action” and calls for interaction between the company and the customer through some kind of “button” or similar. The goal is for customers to recognize and execute the call to action. Examples of calls to action are “buy now” and “download now”.
Psychological background
A call-to-action is intended to take away people’s uncertainty and basically guide them step by step through the website. Clear announcements are perceived as helpful and informative. CTA is therefore an advertising psychology tool to get customers to do what the marketer wants them to do. It is important not to be too pushy.
Tips and recommendations for CTA
Here you can see tips and recommendations for successful CTA:
- Place CTA buttons visibly
- Increase the effectiveness of a CTA with appropriate images
- Work with different colors and designs for longer pages
- Use non-binding calls to action in areas where there is not yet an intention to buy
CTA quickly explained
CTA briefly explained:
- Call to action
- Button or similar, which animates the customer to act