ChatGPT took 2 months to reach 100 million users – no product in history has grown faster. Social media marketing is one of the most impacted disciplines: content creation, image generation, audience analysis, performance forecasting – AI is changing how and how fast teams work. Here is where we are in 2026. Where AI actually […]
LinkedIn has reached its all-time high in engagement in 2024: 15% more video views, 60% more InMail replies, and CEO posts with a personal perspective achieve up to 8x more comments than standard company posts. For B2B companies, LinkedIn 2026 is the decisive channel – but only with the right content strategy. What LinkedIn content […]
TikTok Shop generated global sales of over USD 20 billion in 2024. In Germany, the market is still in its infancy – but those who enter now have a massive first-mover advantage. For retail companies, social commerce will no longer be an experiment in 2026, but a serious sales channel. What social commerce is – […]
LinkedIn posts from CEOs and executives achieve on average 3x more organic reach than posts from company pages. Despite this, most companies invest their LinkedIn resources almost exclusively in the Company Page. Here’s the LinkedIn strategy that actually works in 2026. Why your company page alone is not enough The LinkedIn algorithm favors content that […]
A/B test: What is it and how can it reduce your advertising costs? Reducing advertising costs can be so easy with the right strategy and tools. In the world of digital marketing, it is crucial to use effective strategies to reduce advertising costs while maximizing conversions. A proven means of achieving this goal is the […]
TikTok agency benefits – More and more companies and brands are relying on the popular social media platform TikTok to reach their target group. And for good reason, as TikTok now has over 1 billion monthly active users worldwide. But how does advertising on T ikTok actually work? Due to the lack of experience many […]
More and more companies and brands are using TikTok as a popular social media platform to reach their target group. The platform has over 1 billion monthly active users worldwide. But how do you position your brand correctly on TikTok? Many companies that have little experience with the platform choose to work with a professional […]
In Germany, more and more companies and brands are using the popular social media platform TikTok to reach their target audience. For good reason: the number of monthly active TikTok users in Germany is more than 19.5 million. But how exactly does advertising on this platform work? Many advertisers have difficulties in doing so due […]
More and more companies want to take off on TikTok and maximize their advertising success with suitable influencers. The latter are becoming increasingly relevant in the marketing mix: Around 59 percent of German companies already use influencer marketing. However, to become successful even on the fastest growing social media platform TikTok, you need the right […]
Recruiting agency – The search for qualified employees can become a major challenge for companies. In this day and age of increasing digitalization, the Internet offers numerous opportunities to attract potential employees. In this context, recruiting agencies are playing an increasingly important role, as they offer holistic support in the area of employee recruitment. In […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.