Reach is the number of people or accounts that see your post on social media. The interaction rate (likes, shares, comments, etc.) of this post is another KPI that goes hand in hand with Instagram reach. Range types Here you can see the different types of reach once enumerated: Post reach – number of individual […]
Traackr is a web-based monitoring tool for TikTok that monitors and analyzes user activity on the channel. The software enables the company to better promote its own content and track user activity. Monitoring also allows the company to optimize its communication with users, thus increasing the channel’s reach. Find more TikTok monitoring tools and social […]
Targeting stands for precise addressing of target groups in online marketing. The most important prerequisite for this is the determination of the target group in the preparation phase of each advertising campaign. With the latest technology on the Internet, you can target your online campaigns to specific target groups. There are a number of techniques […]
Brand awareness means brand recognition and represents how strong the recognition value of a brand is. To be more precise, this value tells how many people recognize a brand with or without help. A strong brand presence is the foundation for achieving other goals. Example: trademarks become fixed terms Example – What makes a brand? […]
The Social Media Dashboard is a tool that allows marketers and social media managers to manage all of their social media platforms from one screen. The dashboard allows users to schedule, publish, view, and reply to both organic and paid posts, as well as create analytics reports. Dashboards are also important social listening tools. Advantages […]
Engagement rate measures the number of people who engage with your social media content. It is a formula that determines the amount of interactions your social media content receives in terms of reach, reactions, shares, and comments. There are several ways to calculate this. Importance of the engagement rate The engagement rate plays a particularly […]
In the context of social media, the term “Insights” generally refers to analytics and performance statistics that you can find in the Instagram app on your Instagram account. Depending on your profile type, Instagram Insights shows you demographics of your followers, when they’re most likely to be online, the reach of each post, and more. […]
Direct traffic means the number of direct website hits. In other words, how many people entered your company’s URL and did not come to your website via a link. This indicates that these visitors already knew your company. Methods for traffic generation Here you can see methods to generate traffic: Search engine optimization Use social […]
Clickbait is the use of headlines and other design elements to entice Internet users to click on your online posts. The term is of English origin and literally means “clickbait.” Although clickbait is widely criticized by traditional media, there are many examples of successful business models based on clickbait. In marketing, clickbait can be used […]
Conversion rate, also called conversion rate, is a metric in online marketing and represents the ratio between the number of visitors to your website and the number of transactions defined as conversions. The term “conversion” generally refers to a completion or user action, but previously defined and achieved goals can also be counted as conversions. […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.