Social monitoring: How do others see your brand and why?

Social monitoring searches social media for company-related information and user profiles. To do this, companies create keyword lists for searching the social web. The aim is to give companies a constant overview of current topics, opinions, influencers, etc., in connection with their own company, its products and services or competitors. In addition, social listening builds on social monitoring.

Reasons for using social monitoring

Here you can see reasons for using social monitoring:

• Early detection of dissatisfied customers
• Identification of potential influencers
• Identification of proposed solutions to problems
• Improvement of your products or services
• Competitor analysis

Social monitoring explained quickly

Here Social Monitoring briefly explained:

• Monitoring of company-related information and user profiles in social media
• Overview of current opinions, topics, influencers