Posts

GIF: What is a GIF? Creating animated graphics

GIF is a mixture of image and moving image. GIF´s are small animations that are composed of different photos and thus result in a video, or even just several scenes. GIF´s are often used to digitally draw attention to something. Instead of using simple static photos, you bring some movement into the game. Online users […]

Housing and real estate – Social Media Marketing, Advertising and Influencer

Whether living in a house, condominium or for rent, social media marketing is becoming more and more relevant for real estate agencies, because the figures speak for themselves! The acquisition of potential prospective customers and thus tenants or buyers is with few advertising forms so exactly on a target group alignable but just as exactly […]

The Future is Private: Facebook renews itself for the future – Privacy / News

The future is private. With this new slogan Facebook boss Mark Zuckerberg started the developer conference F8 this morning. At the developer conference, the head of the company presents the innovations and future developments of the group. Privacy on Facebook: F8 Developer conference The story: Facebook has evolved from an idea from the dormitory to […]

Social Media Marketing: 4 Success Factors for Your Company

Why is social media marketing successful? Much more important, how do you become successful as a company on social media yourself? This week we will deal more concretely with the goals and strategies to run social media marketing profitably. Whoever starts with the development or already has a small social media presence, for him in […]

Direct message (DM) – Personal messages on social networks

A direct message is the direct private message between a sender and a recipient. Direct messages are accordingly colloquially private messages. News that is not intended for the public. Direct messages are available on all different platforms, Facebook, YouTube, Instagram, Snapchat and many others. History of the Communication Model In its theoretical assumption, the sender-receiver […]

Social Media Agency Mode / Fashion – Concept, Advertising and Influencer

Social media agency for fashion fashion is constantly developing anew, with new collections coming up every season of the year. Even before they can be found in the retail trade, there is a lot of preparation. From the first handover of the collection to the first showrooms for buyers and finally, of course, public relations. […]

Insurance – Social Media Marketing and Influencer

Insurance and social media marketing – for many advertising employees this sounds like two completely different areas! Best practice examples prove it, even the largest insurance companies in Germany hardly manage more than 1,000 followers on Instagram. 1,000 followers on Instagram? Is that all you can do? Maybe these insurances haven’t found the right social […]

Geotagging, positioning and geotargeting

Geo tagging and location are important features in social networks. On the one hand for users who would like to show other people where they spend their time and what they have experienced. On the other hand for companies and advertisers who want to place advertisements on Facebook, Instagram and other social networks. As we […]

Social Media Keynote Speaker & Marketing Expert: Stephan M. Czaja

Our social media keynote speaker & marketing expert Stephan M. Czaja has already confirmed 10 dates for this year with over 250 guests each in Berlin. As a TV expert he explains complex marketing effects (e.g. influencer marketing) for TV stations such as Sat1, RTL, ZDF as well as renowned radio stations such as Deutschlandfunk. […]

Embedded media – photos, videos from Facebook, Instagram, Youtube & Co.

Embedded media allows the use of external media content such as third-party photos and video. Basically, embedded media have two advantages. Pagespeed: The loading time optimization If they would host their own mp4 video on the website and play it back by users, they would have extremely large amounts of data and the videos would […]