Tag Archive for: Social Media

Shitstorm – Definition & Tips

Shitstorm – The term “shitstorm” comes from English, where it has a broader meaning than in German. In German, a shitstorm means a form of public outrage. A shitstorm means a phase in which companies, celebrities, associations, private individuals or authorities are criticized in a short period of time because of certain statements or actions […]

Target group: What is it? Definition & meaning in marketing

Target group marketing is a success-critical component of all good marketing. It deals with identifying, addressing and servicing specific target groups with the aim of generating sales for a company. A successful marketing plan is based on understanding the members of a specific target group. Only then can companies manage to send the right message […]

Personnel marketing: Addressing (potential) employees – definition, goals & measures

HR marketing – It is nothing more than applying marketing concepts to the HR area. As with classic marketing, the aim here is to align the company and its products holistically with the customer needs of current and future employees. As a result, employees are viewed less as a “resource” and more as “customers” whom […]

Keyhole: Social Media & TikTok – Monitoring, Analysis, Reporting

Keyhole is a software tool that allows companies to monitor their activities on TikTok. This tool allows companies to analyze their audiences more accurately and produce the right content for their audiences. The main features of a Keyhole tool are: Insight into your audiences’ activities on TikTok, analysis of the content your audiences are viewing, […]

Modash: Social Media & TikTok – Monitoring, Analysis, Reporting

Modash is a tool that allows companies to analyze their content on TikTok. It offers many features for analyzing content on TikTok. These include real-time video playback, capturing images and links in comments, and analyzing clicks and interactions on content. Modash is a helpful tool for companies looking to expand their business on TikTok. It […]

Dashboard: All social media platforms on one screen

The Social Media Dashboard is a tool that allows marketers and social media managers to manage all of their social media platforms from one screen. The dashboard allows users to schedule, publish, view, and reply to both organic and paid posts, as well as create analytics reports. Dashboards are also important social listening tools. Advantages […]

Awario: Social Media & TikTok – Monitoring, Analysis, Reporting

Awario is a TikTok monitoring tool designed specifically for businesses. With Awario you can effectively track and analyze your brand on TikTok. Awario offers many benefits and features that make it an indispensable tool for businesses. Awario’s main advantage is its ability to search a wide range of social networks, including TikTok. In addition, Awario […]

Iconosquare: Social Media & TikTok – Creating Videos, Analysis, Reporting

Iconosquare is a free tool that lets you analyze and monitor your images on TikTok. It offers you many interesting features that will help you optimize your images and get more attention. Here are the main benefits of Iconosquare: 1) you can monitor and analyze your images on TikTok, 2) you get comprehensive statistics about […]

StoryClash: Social Media & TikTok – Monitoring, Analysis, Reporting

Storyclash is a new tool that allows companies to analyze their campaigns on TikTok. By using this tool, companies can get more detailed information about their target audience to further optimize their campaigns. Some of the benefits that can be achieved by using Storyclash are: 1) detailed analysis of campaigns on TikTok, 2) insight about […]

Klear: Social Media & TikTok – Monitoring, Analysis, Reporting

Klear is a tool that companies can use when analyzing TikTok (formerly Musical.ly). It offers a number of benefits that can make it easier for companies to find and connect with the right people. By monitoring TikTok, companies can find out what their target audience is interested in and how best to engage with them. […]