Tag Archive for: Social Media

Klear: Social Media & TikTok – Monitoring, Analysis, Reporting

Klear is a tool that companies can use when analyzing TikTok (formerly Musical.ly). It offers a number of benefits that can make it easier for companies to find and connect with the right people. By monitoring TikTok, companies can find out what their target audience is interested in and how best to engage with them. […]

Social media ads: place advertising

CPM (costs per mille) in marketing: abbreviation, definition and calculation + CPC difference

Whoever talks about CTR (Click Through Rate) should also know CPM, also Costs Per Thousand. In the monitoring, for success control, incessantly. What CPM is and what the difference between CPM and CPC is, you will learn here. CPM simply explained: Definition Cost Per Thousand (CPM), also known as Costs Per Mille, is a marketing […]

Telegram explained simply: app, functions & users

Telegram – Telegram is a social network from Russia. The network is a free chat service that allows users to communicate with each other across all mobile devices. They can send text and voice messages, as well as photos, videos, documents and files. It is also possible to make video and voice calls with other […]

ow.ly: Short link for tracking and monitoring – advantages

On ow.ly, you can generate short links. We have already written extensively about shortened links and their advantages in tracking and monitoring in our Social Media Blog. What makes shortening from ow.ly so useful? Ow.ly is a project of Hootsuite, a popular software for advance planning of social media postings. It shortens links and creates […]

Response Rate: Definition, Social Media & Calculate

The response rate indicates the response rate to a particular campaign. In comparison with several campaigns, it is shown which success factors can be derived from them. The response rate can have very different reasons, a simple example would be a marketing survey sent to 1,000 companies. When 400 questionnaires come back, put the rate […]

User name – ID, allocation and marking (tag)

The social media user name not only plays a role in social networks, but also in politics. Should one only be allowed to use clear names, or should one still use a pseudonym as a user name? Particularly in times of shitstorms and opinion influencing in social networks, which many media report on, from election […]

GIF: What is a GIF? Creating animated graphics

GIF is a mixture of image and moving image. GIFs are small animations that are composed of different photos and thus result in a video, or even just several scenes. GIFs are often used to digitally draw attention to something. Instead of using simple static photos, you bring some movement into the game. Online users […]

Direct message (DM) – Personal messages on social networks

A direct message is the direct private message between a sender and a recipient. Direct messages are accordingly colloquially private messages. News that is not intended for the public. Direct messages are available on all different platforms, Facebook, YouTube, Instagram, Snapchat and many others. History of the Communication Model In its theoretical assumption, the sender-receiver […]

Agencja Social Media Fashion – koncepcja, reklama i influencer

Moda ciÄ gle siÄ rozwija, co sezon pojawiajÄ siÄ nowe kolekcje. Jako agencja social media, ale takž¼e jako agencja influencerów, oznacza to nieustanny trend i hype scouting. Szczególnie dla marketingu mody. Zanim jeszcze stroje i akcesoria znajdÄ siÄ w sklepach, trzeba siÄ do do nich odpowiednio przygotowaÄ. PoczÄ wszy od pierwszej prezentacji kolekcji, poprzez pierwsze […]