Google Traffic Millionaire! SEO strategy longtail: focus keywords and keyword chains
Google Traffic Millionaire! Our small special to explain SEO (search engine optimization) simply. How does search engine optimization work? Our agency also has strong aspects of Search Engine Optimization, after all you can find us for Facebook Ads Agency on page 1, but also TikTok Ads Agency, of course for Facebook Agency and TikTok Agency, etc. Let’s say each of these pages brings 1 relevant person to our “business” daily, CEO, marketing manager, etc. – an extremely valuable and sustainable traffic resource. That’s how SEO works.
Search engine optimization: SEO simply explained
Social media marketing is a small area that is mostly only interesting for B2B. But now think of big markets like travel, pets or even e-cars and real estate.
We can promise you:
Life can be so simple with 1,000,000 relevant visitors a year.
Relevant = search by topic (interest already exists)
Calculation example: Visitors per month + Converison (sales)
Traffic – How about if you have a website and reach a million people a year? That’s round about 84,000 visitors / month.
Sales conversions – Let’s say only 0.1% buy from the store, which is not a typical conversion rate (more like 1 to 4%). With 0.1% conversion, you would already have 10,000 paying customers.
Margin and profit – If we calculate with a small margin of 15 euros / sale, then your profit is already at 150,000. At 1% conversion, it is 1.5 million profit. With a good rate of 4%, a whole 6 million profit for you.
- 0.1% conversion (bad) – 150,000 profit / year
- 1% conversion (ok) – 1.500.000 profit / year
- 4% conversion (good) – 6.000.000 profit / year
Traffic is not everything: convincing product
PS: This also shows that traffic is not everything! Reach is always only the first step. Behind it there must be a convincing product.
But how to become a traffic millionaire?
Keywords and competition
Before we get into the specific SEO strategy, here’s the golden rule first:
The more competition, the more profit, the harder it gets.
The advantage to getting started with good SEO:
Conversely, the more specific, the “easier”.
Some industries are relatively easy, some industries are relatively hard.
- High profit, little demand – neutral
- High profit, much demand – hard
- Less profit, much demand – hard
- Less profit, much demand – simple
For search engine optimization than it first applies the following rule:
The more specific the target group, the more specific the topic, the “simpler” the structure.
The marketing term for this, longtail.
Longtail simply explained: Example keyword chain
Longtail simply means “the long tail”. Translated into SEO, not the beginning, that is, the main keyword, but more distant keywords, more precisely keyword chains. An example says more than 1,000 words:
- “Buying a car”
“Buying a car” at #1 is going to be tough. That’s why you start with the long tail:
- “Buy Mercedes A-Class blue Hamburg”
The chain “Mercedes A-Class blue buy Hamburg” has less competition, because they all do something to “buy a car”. But who serves “Mercedes A-Class blue buy Hamburg”?
Behind the main keyword “buy a car”, of course, is much more potential, hundreds of thousands of search queries every month. Longtails are sometimes retrieved only ten times a month, 100 times a month, but if there is enough profit behind it, it is worth it, especially in market building against the big competition.
Focus Keyword(s) / Keyword Chains Difference:
- Focus: “Buying a car”
- Longtail: “Buy Mercedes A-Class blue Hamburg”
Strategy, structure, links and texts
To conquer longtails and main keywords you need strategy, structure, links and many, many SEO texts.
Search engine agencies use the search engine infrastructure to create presence for their clients. Google is ultimately like a big road, with many road users. If you get your business location far up the road, you will be visible to those driving (searching). The more advertising signs we have, the more attention and visitors our brand gets.
Infrastructure search engine, figuratively speaking:
Every placement on page 1, is a new billboard
So you build up longtails step by step and link them (links).
The longer users stay on your site, the better the metrics.
- Dwell time
- Abort rate
SEO Strategy: Keyboard expansion
Then follows the strategy: expand longtails piece by piece. So that the rankings (placement) on page 1 increase.
The more good rankings, the more traffic (visitors to your website, online shop, …)
Let’s calculate with a really small example. A certain keyword brings 100 visitors a month if it is placed on page one. If we extrapolate this, you already get stable numbers. Just think, you would have this amount of visitors in a specialty store.
Example, keyword page 1 = 100 visitors / month:
- 1 = 100
- 20 = 2.000
- 50 = 5.000
- 100 = 10.000
That means just 100 page 1 keywords will already deliver you 10,000 quality visitors, every month. These are already:
- 120.000 visitors / year with 100 relevant keywords
Butterfly Effect in search engine optimization
Do you know the butterfly effect? This states that the flap of a butterfly’s wings will eventually cause a big hurricane.
Even in search engine optimization, small wing beats will gradually storm into big ones. The more long-tail keywords you conquer, the more relevant you become, even for the general topic, i.e. for your (ultimately, strategically focused) main keyword.
You know the example “buy car” and “buy Mercedes A-class blue Hamburg”. Here is another one for clarification:
Example: Real estate industry
The real estate industry is one of our main hobbyhorses, whether buying, selling or renting. Here, too, it goes up and up via the longtail. From the four “4 room apartment Berlin Spandau”, to the “4 room apartment Berlin”, to the “rent apartment Berlin”.
Longtail construction in stages:
- 4 room apartment Berlin Spandau
- 4 room apartment Berlin
- Rent apartment Berlin
- Apartment Berlin
Reach: main keyword and longtail in comparison
With each level the traffic (number of visitors) increases. Let’s take a quick look at our example here.
Now the question, how long does such a SEO project take to build? For this question you should also first consider the golden rule, do you work in a segment with high margins and high competition or in a special segment, with a small target group?
- 1-5 years
By the way, an SEO project never really ends. After all, the competition is always growing, new companies, new projects, new private sites (blogs) and of course social media. Accordingly, content must be updated, but also newly created.
Example: “Currency trading” (Finance) + secret trick
Here is another practical example, of a new project. Also heavy keywords like “currency trading” are possible, if especially a secret trick is in the foreground:
Good, user-oriented content (added value).
Yeah, that’s the secret trick:
Make the user happy!
Example focus keyword “currency trading”:
Read more on the topic here:
SEO and Google Ads: Insider Tip 2
Now here’s an insider tip to really reach everyone.
Combine organic reach and paid reach.
Google, like other search engines, lives on advertising revenue, which is achieved through the sale of prominent placements above the organic search results. Accordingly, stand before the qualitative content, always advertising links. No matter whether quality or not.
So for profitable areas, it pays to combine these two worlds. We also support our clients’ organic content, not only through social media marketing activities (sharing a post for example), but also through Google Ads, Display Ads.
Tip. Especially for e-commerce ultra interesting. Just think of the typical long-tail, as in our example “Mercedes A-Class blue buy Hamburg”. The purchase desire is relatively concrete and accordingly we should be the first place where users land after your search query.
Read even more about Google Ads, in Display Ads, as a complementary reach booster for your content here.