In recent years, TikTok has become the most important discovery platform on social media. Over 20 million users in Germany scroll through their For You feed every day—and here’s the key point: 90% of the content shown by the TikTok algorithm comes from users you don’t even follow yet. For businesses, this represents a unique […]
Instagram is the most widely used social media platform among adults in the DACH region: over 26 million active users in Germany alone, with the trend remaining stable. And although organic reach has declined in recent years, one thing is clear for businesses: Those who understand the Instagram algorithm and use the right formats can […]
YouTube Shorts has become one of the most powerful short-form video formats in digital marketing—and brands that are still ignoring this channel are missing out on valuable organic reach potential. For companies looking to expand their visibility on YouTube without having to immediately invest in elaborate long-form productions, the Shorts format offers a strategically attractive […]
Social media algorithms determine which content gets seen—and which disappears into digital oblivion. For companies that want to grow their reach organically, understanding these mechanisms isn’t just a nice-to-have—it’s a business-critical foundation. Those who know the rules of the game win; those who ignore them invest their budget in content that reaches no one. How […]
TikTok has long been more than just an entertainment platform—it’s a full-fledged search engine that is increasingly replacing traditional search engines like Google, especially among Gen Z. For businesses, this means that if you can’t be found on TikTok, you’re missing out on a crucial touchpoint in the customer journey. As a social media marketing […]
Companies are faced with the question every day: do I invest in paid advertising or do I build up organic reach? Both approaches work – but not equally well for every goal, every budget and every phase. If you get the mix wrong, you will either burn money or time. This guide shows you when […]
Despite all the rumors about the supposed death of the platform, Facebook still has over 3.07 billion monthly active users – and for companies, the combination of organic presence, community building and precise paid targeting offers a reach that hardly any other platform can match. Companies that take a strategic approach to Facebook marketing can […]
Organic reach is not dead – but it works differently than it did three years ago. While many companies are investing their budget in paid ads, smart content strategies continue to achieve double-digit engagement rates without advertising costs. The question is not whether organic reach is still possible, but how you use the algorithms of […]
Reach is the number of people or accounts that see your post on social media. The interaction rate (likes, shares, comments, etc.) of this post is another KPI that goes hand in hand with Instagram reach. Range types Here you can see the different types of reach once enumerated: Post reach – number of individual […]
Google Traffic Millionaire! Our small special to explain SEO (search engine optimization) simply. How does search engine optimization work? Our agency also has strong aspects of Search Engine Optimization, after all you can find us for Facebook Ads Agency on page 1, but also TikTok Ads Agency, of course for Facebook Agency and TikTok Agency, […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.