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Social Media Agency for Banking and Finance: Strategy, Marketing and Reach

Seriousness and social media marketing – especially for banks, serious social media marketing but also content management and community management is decisive for brand awareness. Credible products, honest statements and trustworthy references are what counts when a bank wants to use social media marketing. The agreement between the internal marketing and the social media agency is very important. The basics and the internal know-how on the topic are extremely different in the companies. While some have been active in social networks for years, others have been rather stubborn about the topic. As a social media agency and consultant, one of our core tasks is therefore always to communicate success. Because social networks have changed extremely, from a young audience to an established form of media with target groups in an age group. Tiktok and Instagram for the young, Facebook for the slightly older and YouTube for the masses. And of course there’s Twitter and more specialised networks such as LinkedIn and Pinterest.

Social Media Agency: Consulting and strategy at a glance

Presence is one of the highest goals in social media marketing as well as in classical marketing methods and strategies. For banks, there are as many areas in which products can be advertised as there are extreme. These include complex issues, such as real estate management or portfolio management, but also the very frequently requested topics, of course often on the subject of account opening and loans.

In social media marketing, questions need to be answered. However, the questions should not only be answered, this would naturally involve very long texts, questions must be answered by pictures. The happy young woman at an ATM, the simple payment at the supermarket with her card, there are hundreds of situations in which the topic of banking can be presented positively. In particular it concerns the simple questions and fundamental advantages of their bank around only customers to generate.

For younger target groups, e.g. on Instagram, TikTok but also YouTube play just as for adults on Facebook and Twitter the same topics are important. Among the decisive criteria for bank and account choice are:

  • Cash-free payment in the cinema, supermarket, everywhere
  • Cash withdrawals at third-party cash dispensers
  • Payment abroad when travelling and on short holiday
  • Free app for the smartphone
  • Online banking (TAN procedure) for easy transfer
  • Digital account statements on the homepage or in the App
  • Cash deposits possible
  • Partner card for spouse or boyfriend, girlfriend
  • Additional credit card

Goal in Social Media Management: Snack Content

These are the basic characteristics that a person associates with a bank. Central characteristics, modern procedures, service and reliability. All this must now be translated into a coherent concept for the social networks.

Of course, for banks, online marketing is not only about finding new customers for accounts, but also about building society savings and even more complex issues such as:

  • Estate Planning and New Construction Financing
  • Financial planning for retirement provision and today
  • Real estate management from property management to capital investment
  • Portfolio management of equities, derivatives, indices and many more
  • Private risk management
  • establish a foundation
  • Pension management for old age

Many topics! Therefore it is worthwhile to have an experienced social media agency with you, because it can break down all complex facts into simple, explainable and easily understandable content. The result is the concept, from which the visual language is created again. In short, the social media agency’s concept and strategy is about making the bank stand out as one of the best. For different target groups, honest and credible.

In addition to this aspect, community maintenance and community management is a very important topic. Only an active community ensures that one’s own reach grows and that one thus gets more reach. This involves interactions between the photos and videos, because it is only through these interactions that the individual contributions are rated higher by the algorithm of social networks, so that more people are played out. That’s why we answer the question every day:

Which is the best bank?

But the added value of social media management also includes answering questions. For banks, this is where questions about account management arise, because this is often where the road to long-term customers begins.

  • How long does it take to open a new account?
  • What do I need to open an account?
  • Which is the best bank?
  • What is the basic account?

Your aim must be to play out the answers to this question to as many people as possible. In order to get enough reach, you can not only rely on the organic traffic, that is, the reach that is achieved without advertising the posting additionally. Depending on the network, this is between 6 and 14% of your own community. The reach is mainly influenced by their activity and the activity of their community. But you can’t get beyond a certain level, so you have to think about advertisements. Through advertisements you can reach extremely many people who you would not reach only through the organic traffic.

Adverts on Facebook, YouTube and Instagram

Yes, when it comes to social media marketing, you as a bank also have to think about paid reach. Advertising in social networks is extremely targeted thanks to the existing data basis. Not only the target groups can be very precisely targeted with advertisements, they can also find out which advertisement was the most successful and brought the most deals through various advertisements in later reporting and monitoring. In this way, advertising campaigns in social networks can be constantly optimized. But it gets even better.

Through retargeting, visitors to their own website can also be convinced of a deal at a later point in time by replaying advertising. Not each purchase decision is immediately met, therefore it is worthwhile itself user still over a few days or weeks geziert with appropriate advertising agency to bespielen. Retargeting even goes so far that advertisements are not simply played out randomly, they can go exactly to individual products and pages. If a user looks at thus a certain investment or a certain stock product, the action is registered and can be used later around the user a purposeful announcement for this one investment product or these one share to play out.

Target group definition has never been as accurate as it is now. From the already existing extremely precise target groups we can even determine additional interested parties who are not yet part of our target group definition but fit into the grid due to the proximity to our existing users. In simple terms, this means that if our investment sells especially to 40 year olds who are married, have certain interests, we can create target groups that have exactly these characteristics. In technical terms this is called Lookalike audience.

Reach get and Community develop

Aldi concepts, strategies, measures, productions and advertisements have only one goal, their bank should get reach! But what do you do with reach? Now it goes to the central core. From social media marketing, building the community. As already described at the beginning of the article, the main thing is to provide users with added value. Simple, briefly formulated messages. The right media in the form of photos and videos. In addition, there is the added value in the form of information, for example on our previously mentioned questions. In addition to this added value through information and media is the activity. Interaction and commitment is the currency in social networks. Simply explained, it means answering comments from users, whether it’s a question or not. Try to activate your community, for example through questions or surveys. Provide your users with further information. Either in your own network, cross media, e.g. from Instagram Photo to the continuative YouTube video with full explanation. Or to foreign media, for example renowned newspapers like Spiegel, Focus or Welt. Show them more than just advertising and marketing, give people a glimpse behind the scenes, show them employees from your team or present them to customers, your wishes and dreams.

Consultation and agency

You see, baking social media marketing yourself is very creative! Of course only if you have the right social media agency at your side. If you still have questions about social media marketing, management, community on trial or advertisements, then we look forward to hearing from you.

Page views: Determine organic reach, Google Analytics and website views

Page views, so-called impressions, stand for sightings by individual persons. There are two different variants within the page views. On the one hand there are page impressions, these count every single page call, even if a user has opened our page twice, or even three times. Secondly, there are the unique impressions, where each user is counted only once. This number provides information about the actual reach achieved by a single page. The page views can refer to a single blog post, but also to the entire website. In search engine optimization, page views are used to define pages. That means certain pages that have high traffic and are optimized accordingly, for example to make the jump from 3rd to 2nd place and finally to 1st place. On the other hand, such frequently visited pages can of course also be used for monetization. E.g. by Affiliate, or also by Linkbuilding.

How to increase the page views?

There are two ways to increase page views. Organic range and paid range.

  • What is a normal bounce rate? Here there is no correct answer, some pages are at 15%, others at about 90%. Especially those who have a lot of traffic (advisors, computers, etc.) attract many visitors who are looking for only one piece of information and leave the site directly.
  • What is a Google Analytics session? A session is a visitor, i.e. a person who has visited your website or online shop.
  • What is a measured value in Google Analytics? Measured values are different, from the jump rate to the click rate to the page views. As success factors they help to compare different single pages, e.g. articles in the blog, or products in the online shop.

Organic reach and organic growth

The organic reach consists of different methodologies, especially search engine optimization, but also community building in social networks. Both usually require a one-off investment, but have a lasting impact. Because by the good placement in the search engine, daily new visitors will come, every week, every month and naturally also every year, if the side is permanently strengthened. The initial investment is the biggest part here in search engine optimization, but also in social media marketing. The current operation is then limited to updates in the block or community management in the social media channel.

As soon as the reach has been built up, users can be targeted with the information of your company. Search engine optimization and community management, however, requires a lot of knowledge. Simply put, for you it means regular content, that is every day and of course regular interaction. For the search engine, you write new, informative articles every day, specifically on your subject area. In the social networks you share media that fit your topics, but also the links to your blog, for example for very good articles. If someone in the community responds, or leaves a comment on the blog, you should respond promptly. Of course, the algorithms of the search engine providers record the interactions, but also the algorithms of the social media providers.

The unbeatable advantage, once the community has been built up, once the search engine has been filled with good rankings, the effect is very lasting. Quite different from a paid range, where you constantly have to top up.

The disadvantage, organic growth is usually very slow. What’s the matter with you? Facebook alone has more than 1.5 billion users and, of course, an enormous amount of media content that is shared every day. Compared to the competition, which has been active for years, it is difficult to build a new brand from scratch. Of course there are small niche areas where much is still possible but the largest areas such as nutrition, diet, love, cars, real estate, everything is already there! So they need to be more creative, more informative, more community management, more interactive.

Payable range and growth

In contrast to organic range, the paid range can be very quickly increased. Organic reach is growing bit by bit, day by day. Paid reach can already provide 5,000,000 impressions tomorrow, i.e. page views by over 5,000,000 people.

several millions in one day?

Much is possible with the necessary financial means. The question is, how long can you play? Advertisements are and only become effective when they have been tested. Different target groups, different ages, different interests. Graphics, texts and various regional differences. Which campaign is ultimately the most effective on which social network? Where is the best place to reach 30 to 35 year old men, 20 to 25 year old women and 40 to 45 year old men in relationship with a woman who wants to go on holiday?

Whew! A lot to do, a lot to plan and of course a lot to analyse. But that’s what paid advertising is all about. Optimize every day to end up with an extremely effective display that performs for 3, 6, or even 12 months. Campaigns with a high return of invest, about which we have already written in our social media blog, will be further expanded and provided with a further financial budget. Campaigns that have a low return of investment will be switched off and their available media budgets will be redirected to the good campaigns.

Paid reach has the unbeatable advantage of being targeted in terms of target groups, predictable in terms of reach and page views, perfect for analysis and evaluation.

The disadvantage, paid reach, provides only with good planning for simultaneous growth of organic reach. If the campaigns are not effectively planned, they cost a lot of money. Every day, every week, every month. After 6 months the amazement is big in many companies, when the own Facebook fans still stopped at 500, 600: “Instagram, YouTube, TikTok, we didn’t even try!”

Campaigns must be well thought out and, of course, pursue a strategy.

Marking (tag) – increase community, image transfer and reach

Marking – the so-called tag, is enormously important in the world of social media marketing. Markers increase reach, markers link content and channels, and no one should miss out on markers when publishing photos and videos.

Increase range with tags

Markers attract attention in another community. That’s what makes them so valuable. If, for example, a large influenza virus marks a certain brand, it will be registered by a large number of users and, of course, a large number of users in their own community will click on the company’s social media channel.

Of course, it works in the same way for anyone who wants to become a blogger or influencer. That’s why blogger meetings are so popular, where smaller bloggers can get together and take photos together. Your own community will always be aware of the others and of course the other communities will also be aware of you.

This is so effective because the communities often have very similar backgrounds, i.e. interests, hobbies, age, preferences… Marking is a bridge and bridge building has always been a connecting element.

Community and Image Transfer

Tip! If you are posted on other social media channels, they will actively white you to be tagged. Even for small channels with 1000 or 10,000 fans, this marker brings a steady flow of users who can then be converted to fans.

Furthermore, they can of course provide their smaller social media channel with an excellent positive image by, for example, blaming very large, international brands. The classic would be, for example, the Apple Notebook, marked with one of the most successful corporations in the world. If you are wearing something fashionable, you can also link Hermés, Prada or Dior. A meeting at Starbucks? Mark directly! Positive image transfer.

Mark people and places

Of course, you can not only mark people in other photos, but also places. Another is the means to create a positive image. If you only post a photo with no reference to geographic data, it has less value than a photo with the mark New York, Starbucks, Berlin,… This also allows them to show proximity to certain locations, proximity to certain brands or even to a certain lifestyle.

Examples and best practice

In the following we would like to show you some practical examples, which show the topic, marking of persons and places. Here’s Instagram Postings.

On the first photo you see a completely marked picture. Here both persons are marked, and brands are presented here.

On this photo you can see a typical picture of two bloggers marking each other. Both have published a similar photo at the same time. The communities of both become aware of the other channels.

This photo shows a typical brand cooperation, a so-called sponsored posting. Brand ambassadors are very important in social media marketing because recommendation marketing in particular plays a central role in the promotion of products and services in social networks.

Organic reach – Facebook, Instagram, YouTube and Virality

Organic reach is one of the goals in social media management. Because organic reach is sustainable. Real people, real people who interact with their social media account. Most companies spend a lot of money on reach, because creating their own community requires a lot of creativity, time and work. For companies, brands and products it is of course even more difficult, because here the human component and the direct reference are missing. That’s why social media postings have to be correspondingly emotional, creative, but also optimized in sales. Finding the right mix here, between added value for the user and sales figures for the company, is the great challenge social media managers face in everyday life at all times. Today we take a very detailed look at the topic of organic reach, content, virality and of course at the individual social networks such as Facebook, Instagram, TikTok and YouTube.

Facebook Instagram, YouTube and Virality

Range, so-called impressions, are digital gold. Comparable to the popular shopping street in the city centre, it is also important to be at the top in the marketplaces of the digital world. From search engine optimization to Google bit to analysis and optimization of your own social media channels. Social networks, in particular, are the key to opinion today. New trends, evaluations, reviews, but also Shitstorms, here the big topics of the future are forged. The better your placement, the more you can help shape the pool of ideas. This is not only about active setting of topics, but of course also about influencing new fashions. This is not about the fashion industry, but about fashion in a broader sense. Trends!

  • Are there any discount promotions or vouchers?
  • What new products will be launched soon?
  • What do the others say, are there reviews?

In order to be able to have an active weight in opinion, a certain performance is needed. Performance in social media means marketing, reach. The more range, the better! The bigger the community, the better! Because the bigger your community is, the less money you have to make available for the media budget and to place advertisements. If the own Community consists of for example 10,000 fans, one can reach over night 500 to 1,000 humans, without that are to be steered from advertising budget, without special production planning, with a simple photo . If this image goes virally, classic word-of-mouth propaganda, then the reach may even increase.

This is also where one of the most frequently asked questions is answered. Is there a difference between impressions and range? Both terms are the same statement. Range of coverage is the general term for all sightings. An impression is a single sighting and thus the word for the quantity. In a meeting with the customer one would say, “we have achieved a range of 7.2 million impressions!

Tip! Regular postings and interaction

If you want to increase your own reach, you should first make use of regular postings and regular interaction. Because organic reach grows out of your own community, the more people recommend your project, the better! Virality.

Our tip for building community and increasing reach, regular posting! On Facebook and Instagram, you should publish content three to seven times a week. If you have over seven postings a week, you can either expand to twice a day to reach 14 postings a week, or post additional stories. But don’t worry, if you’re at the beginning, an absolute 3 or 4 postings a week will do. On YouTube you should publish new videos at least once a week. Best with a fixed time, e.g. on Friday at 18.00 or on Sunday at 11.00. These are the most important tips we can give you to extend your reach. Then, of course, there are many other social networks that are used by very few companies. These include platforms such as LinkedIn, Twitter or TikTok. TikTok’s relevance is clearly rising steeply, as young people in particular are very active here. The target group of the future!

Our second tip for community building, permanent interaction. When we are on the road as social media consultants in companies, we very often see that comments are left out, inquiries are not answered, reviews, what is that anyway? In fact, the issue is neglected by many and communities are often kept small accordingly. Even in very large companies, with over 1,000 employees, they often have 572 Facebook fans. Is that even possible?

Imagine a person taking an extra minute or two to send you a request. If you were at the point of sale, i.e. directly at the point of sale in the city centre, or in the industrial estate, would you reject a customer who takes two minutes for you and your product, or your brand? You would greet him kindly and ask if you could be of assistance. That’s exactly what you should do digitally! That’s why our second tip is to respond to likes and comments of your community. If it’s just a simple “heart,” or a “thank you for being there!”

Follower calculation: strategic perspective

Those who consider these two basic tips for social media marketing will gradually notice more and more successes. Always consider this formula if you do not have immediate success!

You have ten fans, you recommend two of them to friends, they become fans of you.

Every week you recommend Follower because of your good work, since you are diligent, the recommendation rate consistently remains at 20%, which also become followers of your channel:

  • Week 1: 12 followers
  • Week 14: 128 followers
  • week 30: 2,373 followers
  • week 60: 563,475 followers

In this theoretical model, after a little over a year, you would have already achieved more than half a million followers. Sounds good, doesn’t it? Therefore, always see the long-term perspective and value your first 10, 100 and 1,000 followers accordingly.

Of course, the world is not perfect and half a million followers crack, not feasible for every company. Overall, however, it shows how one’s own social media channel can develop strategically as a very important source in terms of organic reach. There are examples of best practice.

Organic range, a very complex subject. If you have mastered the basics, you can always improve specifically, especially in the use of videos instead of simple photos. If photos can express more than a thousand words, what does a whole video say? A lot! So let’s take a look at organic reach and video marketing.

Videos and organic range

Video marketing has become extremely important thanks to the high data transfer rates that exist today through the 4G and 5G network. Meanwhile, 4K Ultra HD videos can easily be streamed with the smartphone in the city center. Accordingly, the content can become longer and the images more detailed. But not only the network technology is decisive, of course also the performance of the individual end devices. Smartphones today are small computers with processor power that makes a lot possible. Of course you can also watch high-resolution videos. Accordingly, social networks also prefer to play video content. You can take advantage of this in social media marketing. Because video content is perceived much more intensively by users, the messages are of course also placed much deeper in the memory.

The high art of video marketing lies in packaging content as simply as possible. This requires structure, but also compression. While image films, printed brochures, which provide information page by page and at the same time offer a lot of space, in social networks one usually only has a moment to convince the user of oneself.

How do you produce a video that catches the user’s attention in the first three seconds?

Social media marketing is mainly about constant entertainment. Social media is used by people to distract themselves, to chat, or to experience and discover new things, such as new trends. Accordingly, the content must be prepared so that it reaches the target group.

When it comes to video marketing, we speak of advertising content. This does not necessarily mean that the video is a commercial, but in the end it is always about getting the user to do something. Either the brand should please, the user should share the video, or I like the press. Perhaps the user should also click on the link to go directly to the online shop, or become aware of the registration form for the newsletter and subscribe to it. For YouTube, Facebook and Instagram this means 10 to a maximum of 30 seconds of video material, fast cuts and text insertions, as the videos on the social media apps are usually played silently until the user actively decides to turn on the sound. When we talk about YouTube on this point, it’s of course about advertisements that are specifically faded in in advance by other videos. Here also a tip in video marketing. Many companies use advertising on Facebook, Instagram and YouTube, it turns out more and more to a lucrative business. Here you can switch to the contents of your competitors in a targeted way. Very practical, because customers often inform themselves on social networks before buying, and of course very much on YouTube. Here are thousands of free videos, tests and comparisons on each topic, with detailed explanations.

Payed Range vs. Organic Range?

Buy organic range? What is the difference between paid range and organic range? Does it make a difference if I buy my range? The question has two different results:

  • How fast do you want to build up reach?
  • Do you have the financial means?

To the question, how quickly do you want to build reach? If you are counting on organic coverage, then you have to make long-term calculations. As you have seen from our example before, the number of fans increases exponentially as the number of referrals increases the more fans you have. If theoretically 30% regularly, i.e. once a month, talk about your brand with friends, then that’s about 30 people with 100 fans, later 3,000 people with 10,000. However, if your goal is to need 3,000 people to actively talk about you right from the start, then paid coverage through advertisements and media budget is recommended. This allows you to build up a certain range quickly and in a targeted manner.

To the question, do you have the financial means? Paid range always costs money. Accordingly, you need an active fan page, an online shop, or extra landing pages. In addition to Social Media Management, Advertisement Management is also available. Therefore, the financial possibilities are a decisive factor for the question of organic or paid reach? With 10 € advertising budget per day, you don’t really achieve much. Every company that wants to be active should provide at least a four-digit amount each month. In addition, the campaign will be set up and social media marketing will take place. After all, the views that are bought at a high price also have to convert. If, for example, you advertise your social media channel, but do not actively manage it yourself, many investments will be lost. And indeed, in everyday life it often happens that companies spend a lot of money on advertisements but don’t spend a cent on community maintenance. The result is a high reach, but little conversion.

Combine Organic and Paid Range

It becomes even more effective when both aspects are combined. Organic reach comes from good community management, growth can be driven by advertisements, after all, they are still real people and real people, they only become aware of you through your digital flyer.

If you have a dedicated and motivated social media manager in your own team, we recommend that you work like the professionals right from the start. Both areas belong closely together. By paid range you increase the impressions.

The next time you post, you can reach these people without a media budget, free of charge, so to speak. The bigger your community is, the more people you can reach for free. Once the critical quantity has been exceeded, the chance of virality also increases. Because when 1,000 or 2,000 people find out about our new product overnight, it will be the subject of conversation, without an advertisement, of its own accord. The best recommendation marketing.

Software and automation

Our last tip, social media software! In our Social Media Blog you will find various articles on how to increase interaction on your own channel. Interaction ultimately means attention and thus again your big goal, organic reach. Social media software can replace much of the human work of the social media manager with programs such as licking photos and videos. Filters will precisely define everything to target groups that match your brand or product. Not only Likes, also comments can be scattered by software. It gets even better, even your postings can be planned in advance so that you take care of the editorial plan and content production once a month, and then the software automatically posts your selected photos and videos every day. Interaction despite holidays, holidays or weekends.

Instagram Tips & Tricks – Get Follower, Increase Reach, Build Community

Community and Follower: What Does Success On Instagram Mean? All strategies and concepts in Instagram Marketing aim to build a strong and vital community. Especially the interaction, i.e. the frequency of comments and likes, plays an important role. Let’s look at a small example of best practice for the topic of interaction. In our small example, we as a company would like to expand the colour selection of our new product, which was very well received in anthracite. The question, which colour would our buyers prefer?

Success on Instagram = Strong Community

Your own social media community is a powerful tool for companies. Let’s just look at a few different aspects, the subject of market research and proximity to developments and trends. Anyone who manages to build up a community of over 10,000 fans has access to DeepL’s opinions and developments, which can of course be incorporated immediately into various other marketing instruments, but also into product development. A simple example would be a survey in the Instagram stories. With the question, which colour would you like best besides our standard anthracite? Within a few hours there can be hundreds, maybe even thousands of answers.

But it is also easier, e.g. when marketing a new product. While visitors have to be bought through search engines like Google through expensive advertisements, your own community can be reached quickly on Instagram. That’s success on Instagram, an active and large community. Whether advertising, market research or public relations for their own brand, their goal must be to create such a community. Let’s move from theory to practice, our Instagram Tips!

Inspiration and beautiful photos: Your A&O for Instagram

Big social media stars know it and say it in interviews, personality must be put in the background, Instagram is about beautiful photos!

Texts should almost always be avoided, cheerful people are much better, laughter. But before you start your first photo shoots for Instagram you should always get some inspiration! Instagram Tip, look at similar profiles as well as profiles of successful Instagram Stars. Which visual style is successful? Which kind of photos get more likes and which less likes? If photos have many comments, where does exceptional success come from? Above all, it’s about looking at successful photos and successful Instagram channels to get a feel for what image style and language to use on Instagram. Must? Of course you can always lean against the stream, but Instagram is used by users to provide distraction and a little entertainment. This means that Instagram is not a medium for complex content, such as economic issues or political facts.

Instagram is used by the users in such a way that the app is called, the new photos are looked at in the feed or stories are clicked through quickly one after the other. Each medium thus only gets a moment’s time. Therefore you should also learn from it, constant presence and constant new publications are very important. This is where Instagram Tips comes in later.

  • Before you start with Instagram, get inspiration from other Instagram channels
  • Photo with clear subject and focus
  • avoidance of fonts and too many details
  • Photos must be beautiful, not profound
  • Lifestyle, inspiration is in the foreground
  • everyday life and backstage, take people to places they can’t see themselves

Inspired? Save photos on Instagram

Tip! You can save the photos directly in Instagram in an archive. This function is very practical, because whenever you come across something interesting, you can save the photo directly. So you can also show it to your colleagues or employees. Even more practical, multiple folders can be created within the archive. So you can e.g. save inspiration for shootings in the car area, studio, products or even photos of the team.

Filter? No! effects and harmony of the Instagram Feeds

If you take your first photos on Instagram, you will of course stumble over the filters. Filters make photos more colorful, more spectacular, but nobody wants to see that. It is best not to use filters right from the start.

The Harmony of your Instagram channel is very important, because if users become aware of your Instagram channel, look at your Instagram feed, you will decide whether to follow them or not. If you have a harmonious overall look for your Instagram channel, you increase the possibility of making followers out of it with every single interaction with the fans. For this reason, it is worth not using filters right at the start of assembly.

But there are also corrections to the filters. Filters are placed over the entire image to give it a completely new look. Corrections are only slight adjustments, light, heat or even color saturation. To enhance photos directly in Instagram, only small corrections should be applied. A recommendation of our social media agency, hardly to be seen but a slight optimization:

  • light correction + 8 % brightness
  • heat correction + 8 %
  • Colour saturation + 8 %

Light correction generally makes the image brighter, warmth makes the whole image friendlier, if you remove warmth from the image, you make it colder. A practical effect for the winter. The colour saturation makes the whole picture a little more colourful, the apple a little redder and the sky a little more blue. By only 8%, however, the changes are so minimal that they leave no image processing effect.

Profile picture, description and regular content

Next in the focus of our Instagram tips, the profile picture and the description comma or on Instagram the so-called biography. Your profile picture should be clear and meaningful, since the preview picture usually has only a few pixels available. The thumbnails in Instagram are small round icons that contain the image of the respective Instagram account. Our recommendation for your profile picture:

  • Goodly recognizable portrait
  • Understandable brand logo
  • Recognition is in the foreground

All other media content does not provide for any recognition. Other details in the picture should be omitted completely. As described above, just a portrait or just a brand logo. The profile picture should not be changed too often, as it ensures recognition as described. So if you fly over four or five photos in the timeline within a few seconds, you want them to quickly and easily recognize that this is one photo of them. This is ensured by the profile picture, which must therefore be kept as simple as possible.

Next up is the biography. The biography briefly describes what you do as a company, services or contact possibilities. The biography is especially for the users who become aware of us for the first time. So you click on the user name Iris Instagram Accounts and land on your Instagram channel. Again, only a few moments remain before the user goes back or further. Here you have to convince the user quickly and explain in a nutshell what they do, what they stand for and why it is worth following the channel.

Another tip, in the biography should definitely be used emoticons. You probably know the famous phrase, pictures say more than a thousand words. It’s the same with emoticons. As a crafts enterprise, you can use a hammer to quickly and easily explain what it is all about. The same goes for food companies, the hotel industry and fashion companies. Here you will find a list with

This is what an exemplary good description in the biography looks like:

💥 get scouted today, tag @cocaine.models
Model and artist management
office@cocainemodels.com

Line 1 – Direct call to action for job applications (plus increased reach through markers); perfect tool for discovering new talents

Line 2 – description of the activity, short and concise

Line 3 – Contact Option for Clients and Applications

The last step for a good channel, the editorial, permanent support with new contents. Now it gets memorized, we come to the editorial plan.

Editorial plan: When and what to post?

Depending on how big your company is, you are still responsible for your social media channel yourself, you have a first employee who takes care of it in addition to the actual work or you even have your own small team that specifically takes care of social media marketing and the various channels from Instagram to Facebook, tiktok, Twitter and YouTube.

Either way, you have to post every day. Why is this so important? Only through regular postings, one has regular mentions. Here frequent users will hear their name that you are more likely they will fall back in case of a purchase decision on your product rather than on the competition. Whether it’s a service or a classic physical product, modern apps for smartphones or financial services, the more users have heard of your brand, the more likely they are to choose. Advantage 2, regular postings not only increase brand awareness among people, through frequent interaction also increases the likelihood that they will become followers of their social media channel.

Regular contributions make you more interesting, because the users know that they get added value on their channel, e.g. the daily inspiration with fashion comma the small lifehacks for mini-games of a certain app or even city tips a hotel chain. It is important that the users permanently get added value from you in order to have the incentive to follow them.

An editorial plan can help a lot, because you think about the content that will come, at the same time a certain period of 14 days or 30 days is planned, so that you can concentrate better on the actual business, you do not have to invest time daily for inspiration. The daily work then focuses on community management, e.g. answering comments and direct messages.

The editorial plan can be designed very simply, a key point list with the daily contents. This includes not only photos, but also texts, but we will come to ingenious texts later. Now we have learned everything about profile picture, biography, inspiration for our own picture language, the next step is now the community building! Love your first 1000 fans, because they are the first to appreciate your new social media concept for Instagram and the first potential 1000 brand ambassadors for you.

Community building: How to build your first 1000 followers

As in our Facebook Marketing guide, our biggest recommendation for Instagram is for the first 1000 fans! They are the first to value their brand, their new social media concept and they are also the first to be their potential new brand ambassadors in Instagram.

Never leave a comment unanswered from the beginning. The minimum, press like for each individual comment. Ideally, they will use their social-media-manager to respond to every single comment under every photo and video on Instagram. 85 % of all companies underestimate this part and do not care about their community-management. While large budgets are set in shootings, hardly anything is invested in involving the existing fans in their own campaign. But it’s these fans who are the big capital on Instagram. Your big target. Your own community. Therefore, as just recommended, start by actively commenting on other comments from the beginning. Reply directly to messages, here you can also use very well to refer to your website or online shop. But you can also involve your users by asking questions or by using Instagram Stories and surveys, which we will come to later.

Technical aspect of virality

You can stretch this concept up and down. Take just as much care of your first 100 fans, these 100 followers are your first brand advocates. Ben one of these followers comments on one of their media content, the probability that one of his or her friends also get to see the posting from them increases. When they respond, the interaction increases again. If the user joins a conversation and makes another comment, they are even more likely to appear in the feeds of the user’s friends.

organic aspect of virality

Not only the algorithm will bring them up in the frequency of the advertisement, i.e. their reach will increase, also the users themselves will tell more frequently about their brand. A small practical example, use AB comments 10 photos. Out of 10 brands, only one brand responds to the comment. Will the user become a friend? Yes, of course. The probability of a recurring interaction, i.e. a new comment or likes, will increase.

Commitment and Interaction: Creating Value Added

Encashment and interaction means creating more value. As described before by the involvement of followers through active likening and commenting but also through own activities.

Added value always means something for the user that he can’t get anywhere else. Starting with the regular postings, so that e.g. the technology freak gets his technology news every morning, but also fashion victims who want inspiration for new outfits every morning and evening. It continues with practical tips and lifehacks from everyday life, so the DIY store could give practical garden tips in summer and then in autumn it goes to the living room and kitchen. They can give the user insights, for example into production processes but also photo shootings. Added value can be generated in many places. As a social media agency, we help you to highlight the right and important features and exploit them in a smart strategy. Let yourself as a user on your own channel to develop understanding of their followers.

But added value can also be much more. Do you happen to own your own shop space? Through exclusive promotions and events, the digital world and the real world can be combined very well. The same is also true for online shops, you can give practical saving tips, e.g. coupon codes that are valid for only two hours and that is of course only available exclusively on your Instagram channel!

Hurry up with the concept and the technical details, don’t forget one thing, the emotions!

Texts and emoticons (emoji)

Writing good and ingenious texts is not easy, because Instagram doesn’t have much space. Messages must be packaged very briefly. That’s why it’s important to have a very good advertising text, which brings new, good little texts every day, which have nothing to do with advertising but go on a very personal track. On the other hand it is important to use emoticon. Because we all know the famous phrase, pictures say more than a thousand words! The same applies to emoticons, which help to convey emotions quickly and easily. Just as we already talked about emoticons in the biography and their power for a quick explanation, the hammer for the craftsman, the office building for the real estate agent, the dress for the Moda online shop, the same principle naturally also applies to postings. A heart quickly says you like something very much. An astonished smiley shows you’re surprised. Messages can be transported more easily by Sophie.

Basically, every company and every Instagram channel must find its own standards. For the mentioned fashion online shops we recommend very short and concise descriptions, with other brand names in the description, for the image transfer. Positive image transfer is not only achieved by mentioning other brands, but also by mentioning other instagram channels. Another advantage is that the other channels become aware of the marking. Which helps to generate first likes again. In a nutshell:

  • short and concise descriptions, usually no more than 20 words
  • Emoticons for fast emotional effect
  • Mark other profiles and brands for reach and image transfer
  • Call to action offers
  • Precise Hashtags, we’ll get to that later

Call-to-action in the post and stories

Call-to-Action means a direct reference to our ultimate goal. Would you like to sell a smartphone via the online shop? Then point this out directly to the user:

“now the model XY is available in our shop! Now be one of the first!”

Of course, Instagram is not explicitly about advertising products. But that doesn’t mean they shouldn’t point that out directly. Therefore, make sure in your postings that you advertise your services or products accordingly. If the users are already interested in the photo or the video and now come to the description, you want information. So it’s not a contradiction in terms. Rely therefore on Call-to-Action offers to increase your sales.

Use Instagram Stories

Instagram Stories accompany you as a company or as a person through everyday life. No complex production, simple ideas and best just accompany. This saves a lot of time and really takes your users with you. If you are a wholesaler, for example, you show the beautiful photos on your postings, the feet and in your Instagram Story you really take the users with you, e.g. to the large warehouses, to the presentation of new products or simply to the breakfast table. People get deeper insights into their intentions, but thoughts also get the private touch Instagram needs.

The Instagram Stories can be placed on the left, unlike the Postings. For example, if you are introducing new products, you can directly inform the user that a swipe up, i.e. a wipe up on the smartphone, will bring them directly to your product.

  • Little planning, little effort
  • Constant accompaniment in everyday life, in (almost( all situations
  • Private insight for users
  • Instagram Stories are only 24 hours available
  • links to online shop and website possible

Admittedly, very few entrepreneurs want to do instagram stories. Instagram stories, like any marketing tool, must be viewed to be pulled through. The form of marketing is admittedly different from classic poster advertising, yet it is very effective, especially when the community grows to over 10000 followers.

Many customers also ask us how many hashtags should we use and which hashtags should we use?

Use the right hashtags

When companies start with Instagram, there are often 20, 30 hashtags among the postings. Is that really effective? Let’s take a look at the practice.

Without going too deeply into the matter, the Instagram algorithm is structured in such a way that media content is usually displayed in the newsfeed for 24 hours, 72 hours and a maximum of one week. Depending on relevance. However, the majority of media has disappeared after 24 hours, as billions of photos are uploaded every day. What can we as a company take out of this learning for our Instagram Tips?

Heat map Positioning in online marketing

We all know the search engine Google, the most important platform when it comes to questions on the Internet. Where can I find something? What does something mean? What does something stand for? Where can I find more information about something? The golden brisk in online marketing is number one. The closer you are to this position, the more often you are clicked. Whether on Google or instagram. Here one sees once very beautifully on the basis of the largest search machine of the world on what the views of the user focus, green frequently, yellow very frequently and red almost exclusively.

Let’s take a beauty company as a practical example. This beauty company produces eyeliner. If we take a look at the Hashtag Eyeliner, we will see that the top posts usually have thousands of likes. In order to appear here in the trainings, we as you have to generate so many Likes. On the other hand, we disappear somewhere in the archives. From this we can conclude that if we find hashtags that are not played on so often but are interesting for our industry, then we can use them. In our best-practice example we now find out in the analysis on Instagram that there is very little material on eyeliners and tutorials. So we could occupy this topic profitably and we will do it. In this way a comma is created in the small example, through the entire analysis process a final strategy or conception for the instagram contents. The more specific our content is, the faster you can build a community, since the competition is proportionally lower.

You can now conclude from this that you are focusing on a few hashtags that are relevant to you. As a rough rule of thumb we can say:

  • Three general hash tags like #Beauty, #Eyeliner, #Makeup
  • 3 special hashtags for the image #Contour, #Makeuplover, #Eyeshadows

So their releases are specially marked but not overloaded with hashtags. Another Instagram tip, many trust at the beginning on hashtags, which are conveyed to them on social media blogs with dangerous half-knowledge, maybe you’ve also seen a hash tag like #Like4like. On the one hand these hashtags are completely overrun, on the other hand it doesn’t really promote their interaction. Because we only give you a Like for a Like, if it would be like that, would not be a real fan and therefore only a ghost account. A one-time interaction, nothing more. Of course there are also hashtags like #Follow4follow. Suppose that’s how they get to 1000 front. None of this case but is really a brand fan and none of these followers will interact with their channel in any way. Ghost accounts again. What you want is a real community, with real brand fans who follow them because they want information and updates about them. Therefore, completely dispense with such hashtags and concentrate on qualitative hashtags.

Smartphone or SLR camera? The comparison

That was a lot of instagram tips! Now comes the big question everyone has. Do we need a professional SLR camera? If you have a modern smartphone nowadays, the camera technology is already so far that you can produce 100% of your content with the smartphone. From photo with focus, various sharpen or timelapse functions to elaborate videos that can even be edited on smartphone. In comparison, the differences between smartphone and SLR camera are actually not great. Social networks are mostly opened on smartphones, mostly in the app, rarely via the website. As a rule, all media are opened within an app on a smartphone. The size of the screen is therefore limited, not only on the smartphone, but also on the tablet. In contrast to large-format advertising posters, for example billboards or citylights, it does not depend on an extremely high number of megapixels, but only on the quality of the photos. Since the photos are not zoomed or displayed in XXXL, modern smartphones are absolutely sufficient for content production.

Of course, there are areas in which you also need additional equipment, from the SLR camera to the gimbal for camera movements or drones. Nevertheless, our recommendation as a social media agency, before you invest your money in a SLR camera, they better organize a high quality smartphone. Two birds with one stone, because you or your social-media-manager have all social networks on one smartphone and the whole production. This saves file transfer and communication channels, enables live postings but also live interaction with the followers on Instagram. For example, Instagram TV.

Instagram Tips and Advice

These were our Instagram tips and basics, directly as a recommendation from our social media agency. If you have any further questions about Instagram Marketing, we are here to help you. With numerous references, friendly and young team, we look forward to your call or e-mail.

Instagram Tips: Arithmetic & Advisor

Combin: Likes / Comments for more Follower & Fans – Review 2019

More likes, comments and followers on Instagram – it sounds so easy but many social media managers have difficulty interacting with the community on a regular basis. His other projects that are pending in the company, holidays or weekends. The big problem is that there are always gaps. Social media Goodman rate Instagram channels but especially according to regularity, reliability. Anyone who is active and constantly interacts rises in the evaluation of social networks. Those who actively liked and commented comma is more often perceived by users, thus increasing its reach and fans on Instagram. Many hours of work for which you can use smart solutions, social media software!

The software came onto the market a year ago. Now there are some interesting innovations, so interesting that we take a closer look, what has changed at combin after a year? What new features and opportunities are there for social media managers?

Why Software? Follower get through Likes / Comments

Especially the analysis of the own postings, clearly arranged on the notebook instead of the smartphone, makes Combin so practical for the daily social media management. What worked well, what didn’t? More about this in the part: “Home”. But with Combin 2.0 there are even more new features. So the search filter is even more powerful. If you’ve always wanted to effectively search the entire Instagram universe, here’s the right tool for the job. Whether inspiration or competitor analysis, with Combin you can search through all the contributions that ever existed. Combin not only allows you to search all Instagram Postings. You can also take a closer look at the users and their behaviour. More about this later in the section: “Search filters: Find popular postings”.

Test report: Combin 2.0 – New functions and updates

Basic technical features:

  • Advanced Instagram Search
  • User search analysis
  • Follower Management
  • Simple communication
  • Sort + Preview
  • Activity Statistics
  • Combin 2.0

Problem solution Time + quality of interaction

Problem 1: Interaction costs time. If you want to gain organic reach, you have to comment and liken photos. With every comment and every like, people become aware of Instagram on you or your account. But who can afford a social media manager whose job is likes and dislikes when there are important jobs in social media marketing such as content creation, community management or advertisements? The solution is automated linking, commenting and following.

Problem 2: “Just” just liken, comment and follow, as Instagram Bots do, is aimless and random. This causes problems for brands, because not every picture should be geliked. A practical example: Two hearts and the text “Love it” under a serious bodybuilder who is just presenting his training results. Fail! Combin has the solution by allowing you to search for specific content or users! The quality of the interaction increases extremely.

Especially in comparison to Instagram bots Combin is a real gain.

But, let’s start at the very beginning, for all those who use Combin for the first time:

Installation and setup of the App

If you are new, you have to download the Combin App once and log in with your own Instagram account.

Download the app

That’s how it works:

  1. Download Combin App; currently available for Windows, Mac OS and Linux
  2. E-mail address must be entered; then the download starts
  3. Installation after downloading the file (.msi); the installation takes about 15 seconds (4 steps)
  4. Login to one or more instagram accounts

Combin (Windows, Mac OS, Linux): Download

start the app – test it for free

    1. After login all photos and videos of the Instagram channel

will be displayed.

Free account – Daily limits

  • 1 Instagram Account is 100% free
  • Daily limits ofikes: 250
  • Daily limit of comments: 150
  • Daily maximum Follows: 150

Here you will first find an overview of the most important information and can also compare many postings with each other, which is difficult on the instagram.

  • Number of contributions and possibility to compare
  • number of subscribers / subscribed and the ratio (the smaller the value, the better)
  • Single postings can be opened in Pop Up to take a closer look at comments

Account Analysis: Sort by Likes and Comments

Which postings were and are most popular? Sorting allows figures to be quickly analyzed and the best rated postings to be filtered. The analysis helps to evaluate individual postings and, above all, the visual language. Which content was successful and which was not?

Finding and learning successful content – Combin search function

Smart thinking! Who learns from the mistakes but also from the successes of others, is faster. The search function allows you to combine your search with hashtags, locations and subscribers of your competitors – exciting! This makes it quick and easy to find popular contributions from competitors. Keyword: Inspiration for your own social media content and again the same analytical question: Which content (photos and videos) are successful and which are not. With the help of the search function successful postings can be found to improve his own concept. Summarized allows the search function:

  • Selective search for content from competitors / other channels
  • Help for inspiration and optimization of your own strategy
  • Combined search with hashtags, locations and subscribers of competitors
  • Get range through Likes / Comments from smaller Instagram Accounts (Pay attention)

Let’s look at the search function in detail. The first step is to provide the search mask with information.

Filter contributions: What’s popular? Or who can you liken?

In order to find out which postings on Instagram work well (due to the visual language or also due to the time of the posting), you can search all Instagram posts for certain properties. The search filter for posts includes:

  • hashtags
  • location
  • period
  • Number of Likes (from / to)
  • Number of comments (from / to)

In addition, there are now even more advanced analysis functions such as:

  • Gender
  • language
  • User must have been active last week
  • Number of subscribers (from / to)
  • number of subscriptions (from / to)

Filter user: Who does what?

Combin not only allows you to search all Instagram Postings. You can also take a closer look at the users and their behaviour. The search filter for users is very interesting, because here you can search the user accounts directly! This includes the following parameters:

  • Search for: subscribers, subscriptions, commentators (!), likes, bio, user list

In addition there are extended analysis functions like in the article Search filter:

  • Gender
  • language
  • User must have been active last week
  • Number of subscribers (from / to)
  • number of subscriptions (from / to)

evaluation, analysis and results

In our example we want to find out more about a hashtag from our priority list for a beauty customer. We have evaluated the hashtags before. You can find out how to do this in our article: Instagram Tips. For our Best Practice is the #eyeliner and the requirement that the posting has received at least 1,000 Likes.

The great thing about Combin is that it searches all content posted on Instagram and only lists those that contain our Hashtag #eyeliner and have over 1,000 Likes. So we can see:

  • What content / images perform well
  • Where are the differences between the postings?
  • What features can you take as an advantage for your concept?

After analysis: get interaction and reach

After the analysis of the contributions, the interaction can begin! Combin operates fully automatically or semi-automatically as required. Automatic means that you interact with each posting step by step. Here comes another advantage of Combin, which many other social media tools do not offer in comparison, the selection can also be made manually, Combin then only goes through the selected images. After this decision we can start

Advantages of Search, Analysis and Interaction by Combin

  • Extreme time savings, thus also cost savings
  • Automatic interaction instead of manual mail for mail
  • Social Media Manager works much more effectively
  • More time for more important things than Likes and comments
  • Instagram Marketing also in Start Up / self-employed possible

Combin Live: Likes, Comments and Follow (Interaction)

Now all you have to do is decide whether Combin should work automatically or semi-automatically. If you want to make a manual preselection, simply mark your favorite photos.

Tip to get more range: If you go specifically to postings, with few likes, smaller users will become more aware of you faster. If Postings get many Likes, your Like on the photo or video does not stand out so much.

Overview of tasks and monitoring

Instagram’s Combin software not only allows you to search and optimize your own channel, but also enables reporting. The monitoring function can be found (Pro) in the menu under “Statistics”. Under “Tasks” you can find all jobs that were created before, e.g. Likes on Hashtag #beauty, comments on Hashtag #eyeliner and Follows on Hashtag #makeuplover, but only if the account has a maximum of 800 followers. Really clever solution! The monitoring is only activated in the Pro Account. To advantages and price we come directly after the last screenshot:

Price and Upgrade to Pro Version (Multi Channel Management)

If you want to upgrade your package, you can do so in the app (top left) by clicking on your user account. After that you will be forwarded directly to the subscription page with a choice between monthly and annual billing.

Why is the Pro Version worth it?

The upgrade at a glance:

  • Manage up to 15 Instagram accounts (5 inclusive, 10 extensible)
  • No in-app action limits
  • 1,000 search results per page
  • Update search results

Information about the price per month / per year (04/2019):

  • Private: 11.90 Euro / month includes 1 channel
  • Business: 35.70 Euro / month includes 5 channels, option on 15

Lifehack! Influencer Search Engine

Many brands and companies that want to work in influencer marketing need large lists of contact details. But which influencers are really relevant? Combin can also be used as an excellent Influencer search engine. That’s how it works:

  • Enter a specific hash tag in the search filter
  • Set subscriber number to 50000 up to maximum

Only influencers that exceed the preset number of subscribers and have published postings on a specific topic will now be displayed in the search result. Here’s a little tip, geographical searches should be done by hashtags rather than by location. Of course, most influencers do not mark themselves with geodata on every photo. And when they mark themselves, they travel the world, from the Coachella Festival to Paris Fashion Week. Although our blogger is actually from Italy, we wouldn’t find him like that. It is therefore worth using hashtags in the national languages if you are looking for influencers from individual countries. This gives you a quick and easy overview of relevant people from a specific area.

Fazit!

Combin keeps what it promises and improves in the core functions – a real win and the best, it doesn’t cost more than before. Combin is our recommendation for fast and regular interaction with existing and especially with new target groups. Functions to detect influencers (as additional features) in the advanced instagram search to the refined user search analysis.

Ryanair Tattoo: Viral reach and profitability – Sat1 Breakfast TV

Can you earn money with advertising tattoos? Today we took a close look at advertising tattoos for Sat1 breakfast television with our social media expert Stephan Czaja! A few weeks ago a young man reads out of pure love for the airline “Ryanair” a huge tattoo on his forearm. Watch there: A large aircraft with the logo of the company over 30 centimeters area. He himself says he didn’t get any money for it, he did it out of pure love. What’s the matter with you? He simply enjoys flying with the airline.

Sat1 Breakfast TV interview: Tattoo Marketing

There are many examples which have earned good money by renting their skin as advertising space. One of the most famous examples comes naturally from the United States, in the middle of the forehead makes a young lady advertise a great online casino. How much money does it make, is it a smart business idea?

Advertising: It depends on the range

Reach is worth a lot for companies, therefore you book classical advertising, e.g. on posters or also in search engines. Clever viral campaign or not – at the end of the day any space can be used for advertising. What matters is the range achieved.

Advertising means reach and therefore perception by potential end customers (target group). The more advertising you place, the more likely it is that a customer will fall back on the company’s product, for example the next time they visit Google or the supermarket. In short, the more range, the better. Let’s set up such a small calculation example to show how to calculate such a tattoo.

Calculation of advertising costs (digital): profitability

For our example, we are looking at a classic advertising campaign on Instagram.

  1. For each impression (view by user) we pay a few cents and for each click (for example in the Insta Story to the online shop) maybe 40 or 50 cents.
  2. For 1000 impressions we pay maybe 15 €.
  3. For a brand tattoo you can take between 5.000 Euro and 6.000 Euro, for the neck area already 10.000 to 15.000 €.

As a company, we can now simply offset.

  1. If 1000 impressions in the classic online advertising cost us 15 €, our tattoo on the neck would have to be (over the lifetime)
  2. 1000 (so much cost 1000 impressions) x 1000 people reach
  3. That is, for a compensation one must count as a marketing manager with altogether 1.000.000 humans and/or Impressions, so that the 15.000 € expenditures pay themselves.

Can an unknown “brand ambassador” do this?

Viral coup in the target group

Of course, it’s not just a question of mere reach, the target group is also decisive – that’s why brands for younger companies in particular book such crazy ideas. If our airline planned this viral coup, it did it very cleverly. After all, the tattoo was not only a viral topic in the social networks, even Sat 1 Finally the end of workday and Sat 1 breakfast television have reported about it today. This means that millions of contacts have been made for the airline. That means range and new impressions. The logo presence was over 10 seconds broadcast time!

Here in the screenshot to see:

Conclusion: Doubtful trend

As you can see here in the video, cash plays a big role and leads to decisions you will regret.

….

Mention – Marking on Social Media Channels

Mentions are markings of persons or social media channels of companies and projects on other media or in other texts. With every mention or marking our name comes further around in the social media universe. A mention is worth a lot because it shows that we also interact with others. No matter if we are active ourselves or passive, e.g. with music stars. The important thing is, people talk about them!

Markings in texts

Markings in texts are an advantage, as you can directly access the profile of the respective social media channel. A marker links the channel by naming it and adding a special character. For instance:

Usually this marker is marked by adding an @ symbol here in the example. So the system knows that we want to mark a user. This mention in the text is then a direct link to the profile of the respective user. However, markings or mentions can also take place in media content.

Not every social network allows direct markups in media content, e.g. videos and photos. The easiest way to do this is on Instagram, here you can simply mark people by clicking on the tab on the picture shortly before uploading. So you can also say directly on a picture that it is person A, that is person B and that is person C. Also on Facebook you have such a marking possibility. You have to be a little more creative on YouTube, there are special settings in YouTube Creator Studio. This allows you to add information, for example, but also users or subscription banners.

Mentions and tags on social media channels

  • With every marking in social networks the name gets around in the social media universe, that means a mention is worth a lot
  • To mark you simply have to enter an @ and the name of the person you want to mark in a comment
  • With Facebook and Instagram you can also easily mark the people you see in a photo or video

Brandjacking – Definition and strategy for traffic increase

The word brand tracking as well as news tracking refers to the targeted poaching of followers, interested parties and fans from other topics. This is not news that will come up in the future but other competitors, manufacturers or even a completely different industry. Brand Jacking is about using a different brand term for yourself. For example by placing picture material under hashtags of another company. Who then wants to see the shoe of one exclusive brand, sees in every fourth photo the shoe of the other exclusive brand. The more frequently he or she is confronted with the brand, the higher the probability that he or she will be interested in the second brand.

Brandjacking as strategy

This simple example or best practice from the social media world shows how easy it is to place your own brand within the other target group.

Let’s take a look at another Best Practice example! How easy it is to act with other brands is not only shown by the strategy of brand jacking. In the modern social media methodology you can also directly address the fans of other brands. In politics, big decisions are made every day, sometimes even small ones, with PR and marketing agencies. In the US election campaign between Donald Trump and Hilary Clinton, over 70% of tweets came from the same IP address. These tweets were switched, among other things, to the hashtags of political opponents. So every time a real user sends a tweet with the Democratic Party’s hashtag, the Social Media Bot of the US Republican Party makes a comment below it. Each organic voice was answered as it instantly with an automated voice. This ensures that the perception is clearly shifted in favour of a certain party.

What is Brand Jacking?

Shortly explained: Brand Jacking

  • brand jacking means the targeted poaching of followers of a specific brand or person
  • A brand term is used for itself
  • Example: A fashion brand uses the hash tag of an exclusive high fashion brand – if users go to the hash tag and see the other brand amidst the photos of the exclusive brand, it is likely that they will also get interested
  • Brand Jacking focuses on shifting the perception of the user

Answer – communication and optimization of the response rate

One answer is the clarification of a question. Of course, everyone knows that answers play an important role in the context of social media management, interaction and increasing reach. Many companies post their photos or videos on Instagram, Facebook and YouTube, waiting for likes but forget to interact with their community. If comments are not answered, this reduces the response rate of your social media channel and weakens it in competition with your competitors.

Answers increase the response rate ergo the range

What makes influencers successful is the high interaction rate and the strong commitment of their fans. But how do influencers generate this high interaction rate? Bloggers or influencers think differently than companies, they like to do what they do because they want to communicate and want others to react. Companies just want reach, that’s all they need. Exactly here stops the communcation between you and your community. Due to this interruption in the interaction, there is no counter-reaction and thus the typical virality is absent. For example, by friends who see the commentary of the persons. And also friends, who see the new comments or the replies and might feel motivated to make a comment.

Answers to critical comments and shitstorms

Shitstorms and critical comments are a big question for many agencies, brands, companies and enterprises. Although it hardly plays a role in most people’s everyday lives, many already deal with the topic of negative statements and comments in the run-up to their social media planning. As a company you can take wind out of many users’ sails by answering these critical comments. This is especially worthwhile for constructive criticism, because these are customers or fans who have a high level of involvement with the brand and therefore express themselves. Many of the fans or for brands even customers, will never express themselves in negative experiences. That’s why you should always take your comments seriously and answer them as a social media manager.

Key facts (simply explained): Answers

  • Answers increase the interaction of their community
  • The higher the commitment, the higher you will rise in the rankings of the platforms.
  • Take constructive criticism seriously
  • Shitstorms you have to endure and if necessary you have to ignore or sit out.