TikTok algorithm in marketing: what is important? How does it work?

TikTok is a social media platform that allows users to create and share short videos. The platform has a unique algorithm that allows TikTok videos to go viral. How does this algorithm work? Quite simply, through the interaction of TikTok users. When a user shares or likes a video, that video is similarly shared with other users. In this way, videos can quickly spread across the web and achieve a high reach. TikTok advertising works the same way: Advertisers pay TikTok to have their videos displayed to as many users as possible. This way, companies can reach their target audience and promote their products.

Algorithm: How does it work?

Especially for companies that want to advertise on TikTok, understanding the algorithm behind the TikTok app is important. Because that’s how you make successful content and advertising.

The TikTok algorithm is an essential part of marketing on this platform. But what is an algorithm and how does it influence your marketing efforts? In this article, we’ll explain the algorithm, show you how you can influence it, and give you tips on posting with the right frequency.

Complex set of rules

The TikTok algorithm is a complex set of rules (programmed) that determine what content is displayed on the platform. The algorithm uses various factors to determine which content is relevant to which user. These include: Behavioral data (what types of videos a user watches), interaction data (how often a user interacts with the video), and demographic data (age, gender, etc.). This system ensures that each user sees different results.

A&O is action: So interaction

To influence the algorithm, marketers need to understand what the algorithm likes and dislikes. One of the most important things is action – interacting with the video through comments or likes – but factors like uploading frequent videos at regular intervals also make a difference. As you learn more about the different factors, you can adjust your strategy to influence the algorithm.

Postal frequency: not a “magic number

When it comes to post frequency, there is no “magic number” – it depends entirely on the audience. Some marketers post several times a day; others post only once a week. However, it’s important to understand that your audience decides how often you post. If you adapt to your audience and deliver relevance and quality with each post, you’ll have a better chance of success.

Algorithm as a powerful marketing tool

Regardless of your specific goals, the TikTok algorithm can be used as a powerful marketing tool. With a little research and experimentation, you can figure out what type of content works best and find the right post frequency for your campaign – all thanks to the algorithm!