TikTok: The new Instagram? Success of the app!

Our TikTok agency is currently getting a lot of momentum. Why? Because the TikTok social network is attracting more and more people. But what makes the app so special?

Tip: Our TikTok Agency

TikTok: The big success, where does it come from?

What makes the TikTok app so much better than Snapchat, especially popular with young people, Instagram with over a billion users and Facebook, the world’s largest social network with 2.2 billion users (as of 20/02). Why has TikTok grown so much in recent months? The principle is the same in its basic structure. Creator post content from their lives, from private moments (with friends, bedroom, etc.). However, on Facebook are the ‘old ones’, on Instagram are the ‘soon to be old ones’ and like every generation, they are looking for their own environment. So TikTok is slowly developing into its successor. The mix of networks is getting bigger and more differentiated.

It’s not really primarily about the music behind the app. At the beginning, when the app was still called Musically, it was 100% about music. The purely musical aspect is moving more and more into the background. But the generation would have looked for such a new environment, so it could have been Twitch, Likee, etc.

TikTok advertisement? Ads on TikTok switch

Why is TikTok especially interesting for companies? TikTok has very, very few creators but many viewers. Accordingly, the reach that can be achieved organically is very high. A best practice from our TikTok channel: We already have 5 videos with 500,000 views, one of them is already at 700,000 views. That would never be possible for an agency on Facebook, Instagram & Co.

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Best Practice

  • Follower: 520
  • Videos over 500k: 5x
  • Successful video: 700k (after 6 days)

Statistics: TikTok users, download and influencer

More about influencers? We can advise you: Influencer Agency.

Ranking of the most popular TikTok accounts by number of followers worldwide in January 2020.

Statistics: Ranking of the most popular TikTok accounts by number of followers worldwide in January 2020 (in millions) | Statista
You can find more statistics at Statista

Number of TikTok downloads from the Apple App Store worldwide from January 2017 to January 2020

Statistics: Number of TikTok downloads from the Apple App Store worldwide from January 2017 to January 2020 (in millions) | Statista
You can find more statistics at Statista

TikTok downloads worldwide: #1 India, #2 USA

Tip: Our TikTok agency