Today, an online store encompasses far more than just a shopping cart and checkout system: visibility on Google, product data for advertising platforms, social commerce, and customer loyalty are so closely intertwined that isolated, individual measures are rarely enough. This overview categorizes the most important areas of e-commerce and provides links to all of the […]
An online store is more than just a website with a “Add to Cart” button. Payment processing, shipping, inventory management, and legal requirements must all work together reliably from a technical standpoint. Anyone with experience in traditional web development is familiar with many of the basics, but an e-commerce platform comes with its own set […]
Do you have an online store? Then reputation management is key for you – especially good reviews. The worst case scenario is if you receive one or more bad 1-star ratings. This is exactly what can massively drag down the average of your overall ratings. That’s why I asked myself the question: How many 5-star […]
Order cannabis to the office? The day started as usual: Stressful morning, meetings without end, and the to-do list felt like it was growing into infinity. But today was different somehow. Between emails, calls and quick notes, I suddenly had a small highlight in sight – my medicinal cannabis was to be delivered. Yes, you […]
OMG! The time has come! You’ll soon get Google search results with AI from Google’s Gemini. This morning, this video washed into my timeline, published by Google, tonight, breaking news. With Google’s decision to put artificial intelligence at the top of search results, e-commerce is facing a crucial challenge. Online stores must prepare for a […]
Backlinks are connections from one website to another and play a crucial role in search engine optimization (SEO), as they are seen as a vote of confidence from one site to another. The quality and quantity of backlinks can significantly influence the visibility of a website in search results. In the following, I will discuss […]
Brand building in e-commerce – Yes, our name is Social Media One, but we actually do so much more for customers! Do you want to build a successful brand? One is your partner for successful product development and brand building in e-commerce. What can we do for you? Here’s a little insight into our work […]
TikTok Shop vs Instagram Shop – Online shopping is becoming increasingly important in today’s world, and social media platforms are playing an ever-increasing role in the marketing of products. In this article, we compare the TikTok Shop and the Instagram Shop to highlight the differences, advantages and disadvantages of both platforms. Instagram Shop: An introduction […]
TikTok Shop – In the world of digital marketing and social media, there are always exciting developments that offer new opportunities for businesses and content creators. One of these exciting developments is the launch of the TikTok Shop, which allows businesses to sell products directly through the TikTok platform. In this article, we take a […]
Create a TikTok store – In this article, you will learn how to efficiently set up a TikTok store and use it for your business. You will be guided through the various steps, starting with opening a seller account on TikTok, adding and managing your products in the store and linking your store to your […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.