Tag Archive for: Formula

Key Performance Indicators (KPI): Reporting! CPM, CPC, PPC & Co. – success factors

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Key Performance Indicators (KPI) – The various analysis options within social networks and, in particular, the extremely precise addressing of target groups (age, interest, place of residence, etc.), allow campaigns to be evaluated very precisely. But what does KPI actually mean? What does KPI mean? Quickly explained Simply explained: The abbreviation KPI stands for “Key […]

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Return on Investment (ROI) – Calculation and investment calculation in marketing

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The return of investment is one of the central factors in business administration and thus naturally also in social media marketing. ROI is how profitable a single campaign is. The Return of Investment (ROI) thus indicates how economically a single campaign or an operational area is in relation to the investment made. On the basis […]

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