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Influencer Marketing News
Influencers are important multipliers and brand ambassadors in social media marketing. Influencer marketing is therefore an important marketing tool, for example for Instagram or, even more specifically, Instragram Shopping.
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Influencer contract: what needs to be included and how to protect yourself
in Influencer/by CarenInfluencer collaborations today are often still based on a handshake and a short WhatsApp message. This may work for small favors – but as soon as real advertising value, usage rights and budgets are involved, you need a legally secure influencer contract. Without a clear written agreement, you risk disputes over remuneration, unresolved rights to […]
Influencer brief: template and instructions for professional briefings
in Influencer/by CarenIf you want to set up influencer campaigns professionally, you need a well thought-out briefing. Over 60% of all failed influencer collaborations do not fail due to the wrong creator, but due to an inadequate or missing briefing document – this is shown by experience from everyday agency work. An influencer brief is more than […]
Micro influencer marketing: Why smaller creators bring more
in Influencer/by CarenMicro-influencers achieve an average engagement rate of 3-7% – while mega-stars with over a million followers often fall below 1%. For companies that want to influence real purchasing decisions, this is a crucial difference. Micro influencer marketing is not a stopgap solution for smaller budgets, but a strategic choice for more relevance, trust and measurable […]
B2B influencer marketing: thought leaders and expert collaborations
in Influencer/by CarenIn the B2B sector, credibility and expertise are decisive – not a lifestyle photo, not a viral trend. According to a LinkedIn study, 78% of B2B decision-makers trust industry experts more than traditional advertising. This makes B2B influencer marketing one of the most effective strategies for lead generation and brand positioning in the corporate context. […]
Creator Economy for brands: UGC as a strategic marketing tool
in Agency, Influencer, Marketing/by CarenUser-generated content (UGC) achieves on average 4x higher click rates than brand content and reduces the costs per acquisition by up to 50 %. For brands, UGC 2026 is not a nice add-on – it’s a core strategic lever. Here’s the strategy that really works. UGC vs. influencer marketing: the difference Classic influencer marketing: A […]
Building a corporate influencer program: Guidance for companies
in Agency, Influencer/by CarenCompanies with an active corporate influencer program generate up to 7x more engagement on LinkedIn than companies that only communicate via the Company Page. Employees who act as brand ambassadors often reach many times more Company Page followers together. This is how you build a corporate influencer program that runs long-term. What a corporate influencer […]
Influencer marketing tasks: What we do for your brand as an agency!
in Agency, Influencer, Marketing/by S_kinskiWhat are the benefits of an influencer agency? Do you think we “only” book people for posts? That’s only part of it! We offer much more: from strategy development, goal setting and price negotiations to campaign planning, tracking, reporting and optimization. This is how we work to sustainably strengthen your brand. You can find our […]
How do you find good influencers on Instagram and TikTok? 3 tips: Find, compare & price
in Help, Influencer, Marketing/by S_kinskiInfluencer marketing on Instagram has become one of the most effective methods of presenting products, services and brands to a wide audience. The question that often arises is: How do you calculate the price of an Instagram post? Here are some important steps and considerations: 1. identify the right influencers Whether Instagram or TikTok, before […]