Blogger & Influencer Marketing Blog

Monitoring: Why Social Media Monitoring?

Social media monitoring is important, because in the end there must always be profits. Social media campaigns are never automatically successful. Previous experience is always combined with live experience, how does the target group react at the current moment? Based on this basic information, a social media agency develops concepts to make social media channels, […]

Sponsored Posts: Paid advertising on Facebook, Instagram and Youtube

Sponsored posts are popular with many companies and businesses. There are basically two variations of sponsored posts. The basic form of sponsored post is that bloggers are equipped with products and in return they mention them in their social media postings. A win for both sides, the blogger gets free clothes, car parts, or even […]

Insurance – Social Media Marketing and Influencer

Insurance and social media marketing – for many advertising employees this sounds like two completely different areas! Best practice examples prove it, even the largest insurance companies in Germany hardly manage more than 1,000 followers on Instagram. 1,000 followers on Instagram? Is that all you can do? Maybe these insurances haven’t found the right social […]

Can I get an influencer list for our client? – Insights!

For a tour operator we should simply send a list of partners according to the concept. Instead of our long-term involvement, they should only do 1 posting and 1 story. Is that sustainable? It is often because neither the goals nor the “job” nor the budget are fixed. How should we plan your house as […]

Bio – Biography for bloggers and companies on the Social Web

8Bio is the short form of biography. A classic biography consists of long texts and key points, from awards to activities and many others in social networks, biographies or bios are very short. On Instagram, for example, there are barely 200 characters available to a blogger. On Facebook and YouTube you already have a bit […]

Authenticity – influencers and bloggers live from the authentic look

Authenticity simply means that users classify you as “reliable” and “honest”. Authenticity does not necessarily have to have anything to do with someone being down-to-earth, authenticity ultimately means honesty. Even the selling moderator of a home shopping channel can be authentic when promoting a certain beauty product. Although it ultimately takes place in the context […]