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Influencer Marketing News
Influencers are important multipliers and brand ambassadors in social media marketing. Influencer marketing is therefore an important marketing tool, for example for Instagram or, even more specifically, Instragram Shopping.
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Always-On Influencer Marketing: Long-Term Partnerships Instead of One-Off Campaigns
in Influencer/by Stephan M. CzajaPost once, grab attention briefly, then be forgotten—that model is outdated. Brands that want to scale over the long term rely on “always-on” influencer marketing: long-term ambassador partnerships that continuously build trust, rather than buying short-term reach. The bottom line: Always-on partnerships reduce the cost per piece of content by up to 50% compared to […]
Influencer brief: template and instructions for professional briefings
in Influencer/by CarenIf you want to set up influencer campaigns professionally, you need a well thought-out briefing. Over 60% of all failed influencer collaborations do not fail due to the wrong creator, but due to an inadequate or missing briefing document – this is shown by experience from everyday agency work. An influencer brief is more than […]
Influencer Marketing Tracking: Using Attribution, UTM Links, and Promo Codes Effectively
in Influencer/by Stephan M. CzajaInfluencer marketing without proper tracking is like burning an advertising budget in the dark. UTM parameters, promo codes, and attribution models are the three pillars on which measurable influencer marketing is built. Those who master these tools can attribute every euro invested to the right creator. The bottom line: Without individual tracking links and promo […]
Podcasts as a Form of Influencer Marketing: Host-Read Ads, Partnerships, and Brand Presence in Audio
in Influencer/by Stephan M. CzajaPodcasters have established themselves as some of the most influential voices in digital marketing—with listeners who actively listen, trust, and buy. Host-read ads and strategic podcast partnerships offer brands a reach that traditional display advertising cannot match: intimate, without a skip button, and with deep engagement. The most important thing: According to studies, podcast listeners […]
Micro influencer marketing: Why smaller creators bring more
in Influencer/by CarenMicro-influencers achieve an average engagement rate of 3-7% – while mega-stars with over a million followers often fall below 1%. For companies that want to influence real purchasing decisions, this is a crucial difference. Micro influencer marketing is not a stopgap solution for smaller budgets, but a strategic choice for more relevance, trust and measurable […]
B2B influencer marketing: thought leaders and expert collaborations
in Influencer/by CarenIn the B2B sector, credibility and expertise are decisive – not a lifestyle photo, not a viral trend. According to a LinkedIn study, 78% of B2B decision-makers trust industry experts more than traditional advertising. This makes B2B influencer marketing one of the most effective strategies for lead generation and brand positioning in the corporate context. […]
Creator Economy for brands: UGC as a strategic marketing tool
in Influencer/by CarenUser-generated content (UGC) achieves on average 4x higher click rates than brand content and reduces the costs per acquisition by up to 50 %. For brands, UGC 2026 is not a nice add-on – it’s a core strategic lever. Here’s the strategy that really works. UGC vs. influencer marketing: the difference Classic influencer marketing: A […]
Influencer marketing tasks: What we do for your brand as an agency!
in Agency, Influencer/by Stephan M. CzajaWhat are the benefits of an influencer agency? Do you think we “only” book people for posts? That’s only part of it! We offer much more: from strategy development, goal setting and price negotiations to campaign planning, tracking, reporting and optimization. This is how we work to sustainably strengthen your brand. You can find our […]