Facebook Marketing Blog

Live Stories – Video Marketing on Facebook, Snapchat and Instagram

Life stories are short postings, usually small photos or videos, with a maximum length of 15 seconds. Some live stories take a little longer, of course, but most are very short, 5 seconds. Life stories are used to document everyday life. While postings in the timeline are very obvious and stored for a long time, […]

Crisis Management – Positive Model and Tips for Social Media Crises

You can fill whole books on the subject of crisis management, you do! Crisis management is as extremely diverse as products, services and people are. From the big shitstorm to negative ratings. You have to be prepared for critical moments in social media marketing. But the very best tip is, as always in entrepreneurship, keep […]

The Future is Private: Facebook renews itself for the future – Privacy / News

The future is private. With this new slogan Facebook boss Mark Zuckerberg started the developer conference F8 this morning. At the developer conference, the head of the company presents the innovations and future developments of the group. Privacy on Facebook: F8 Developer conference The story: Facebook has evolved from an idea from the dormitory to […]

Mark Zuckerberg Live in front of the US Senate: Data scandal around Cambridge Analytica

Elections in America, Brexit Campaign and “Hate Speech”. We already reported about the data scandal of Facebook this week. Now Facebook founder Mark Zuckerberg speaks live in front of the US Senate on the case ‘Cambridge Analytica’. See the interview here live on Bloomberg. Why is the data scandal so big? Previously, it was always […]

Facebook Marketing: Strategy of an Agency | Social Media Insights!

Facebook marketing – Retargeting, pixel, groups, fanpage: Facebook is its own universe! A social media campaign therefore also has different components. For a start, however, many are concerned with the basic structure of their own Facebook channel for companies or products. Especially for online shops and digitally distributed products, it pays to take a look […]

Influencer performance: KPIs for social media campaigns

Influencer marketing is still completely new for many. People have always influenced other people, through recommendations, simple “broadening” but also through criticism. Influencer marketing