Facebook statistics: advertising, marketing, users, share price & infographics

Facebook – marketing, advertising, users, … what facts and figures are there about the largest social network in the world? At the beginning of the year, Facebook had 2.2 billion users worldwide. But if you look at the age structure you can see that the youth is migrating to alternatives like Instagram and TikTok. Facebook users are getting older, so they have more purchasing power. The structures within the world of social networks are changing. Our Facebook agency keeps you up to date!

Investments in Facebook & Social-Media-Advertising

Before we look at Facebook in numbers, here is a look at the share price. If you want to invest money in shares, you are thinking long-term (for your savers and investors), especially as a capital-strong fund. Do investors trust in the structure, work and future of Facebook? A share price says more than a thousand words:

  • At the beginning of 2020: US$ 182 per share
  • Increase 2019 / 2020: 37.87%

Social Media Marketing

Investments in social media advertising worldwide in the years 2007 to 2018 and forecast 2022.

  • 2007: 512 million US dollars
  • 2012: 6,274 million US dollars
  • 2017: 50,215 million US dollars
  • 2022: USD 123,070 million
  • Increase 2020 to 2022: 96,190 million US dollars to 123,070 million US dollars

Statistics: Investment in social media advertising worldwide in the years 2007 to 2018 and forecast 2022 (in million US dollars) | Statista

Facebook sales 93% Mobile

Facebook revenues in the second quarter of 2019 increased by around USD 3.7 billion (+28 percent) compared to the same period last year.

  • Payments: $262 million
  • Mobile advertising: US$ 15,627 million (US$ 15.6 billion)
  • Advertising Desktop: 997 million US-$
  • Relation mobile / desktop: 6% (15.67 x performance)

Top Facebook pages by industry

B2B Company

Ranking of the most popular German B2B companies by number of Facebook fans in October 2019.

The current top 5 on Facebook of B2B companies:

  1. Bayer AG with 2,809,470 (2.8 M)
  2. IBM Career & Jobs with 1,919,930 (1.9 M)
  3. Robert Bosch GmbH with 1,350,440 (1.35 M)
  4. Ernst & Young Deutschland Career with 1,301,330 (1.3 M)
  5. SAP AG with 1,099,490 (1 M)

Statistics: Ranking of the most popular German B2B companies by number of Facebook fans in October 2019 (in 1,000) | Statista

food brands

Most popular food brands according to the number of Facebook fans in Germany 2019.

The current Top 5 on Facebook of food brands:

  1. McDonald’s (DE) with 2,400,000 (2.4 million) fans
  2. Subway Germany with 967.000 (967 K) fans
  3. Burger King Germany with 839.000 (839 K) fans
  4. KFC (DE) with 663,000 (663 K) fans
  5. Pizza Hut (DE) with 608,000 (608 K) fans

Statistics: Most popular gastronomy brands in Germany by number of fans on Facebook in February 2018 (in 1,000) | Statista

hotels

Most popular hotels in Germany by number of Facebook fans in January 2019 (in 1,000).

The current Top 5 on Facebook of hotels:

  1. Vita Hotel Westfalen Therme Spa & Wellness Resort with 654,000 (654 K) fans
  2. Choice Hotels (DE) with 402,000 (402 K) fans
  3. Radisson Blu (DE) with 347,000 (347 K) fans
  4. Pampering Hotel Kristall with 225.000 (225 K) fans
  5. Club La Santa Lanzarote with 146.000 (146 K) fans

Statistics: Most popular hotels in Germany by number of Facebook fans in January 2019 (in 1,000) | Statista

gastronomy

Most popular gastronomy brands in Germany by number of fans on Facebook in February 2018 (in 1,000).

The current Top 5 on Facebook of the gastronomy industry:

  1. McDonald’s (DE) with 2,400,000 (2.4 million) fans
  2. Subway Germany with 967.000 (967 K) fans
  3. Burger King Germany with 839.000 (839 K) fans
  4. KFC (DE) with 663,000 (663 K) fans
  5. Pizza Hut (DE) with 608,000 (608 K) fans

Statistics: Most popular gastronomy brands in Germany by number of fans on Facebook in February 2018 (in 1,000) | Statista

food brands

Most popular food brands according to the number of Facebook fans in Germany in May 2019 (in 1,000)

The current Top 5 on Facebook of food brands:

  1. Knorr (DE) with 12,500,000 (12.5 million) fans
  2. Simple Tasty with 2,700,000 (2.7 million) fans
  3. Delicious with 2,400,000 (2.4 million) fans
  4. Nutella (DE, AT, CH) with 2,100,000 (2.1 million) fans
  5. Strongbow (DE) with 2,100,000 (2.1 million) fans

Statistics: Most popular food brands according to the number of Facebook fans in Germany in May 2019 (in 1,000) | Statista

universities

Most popular universities in Germany according to the number of Facebook fans in January 2020 (in 1,000)

The current top 5 on Facebook of universities:

  1. TU Munich with 92,000 (92 K) fans
  2. Ludwig-Maximilians-University Munich with 85.000 (85 K) fans
  3. Goethe University Frankfurt with 82,000 (82 K) fans
  4. RWTH Aachen University with 78,000 (78 K) fans
  5. FernUniversität Hagen with 77,000 (77 K) fans

Statistics: Most popular universities in Germany according to the number of Facebook fans in January 2020 (in 1,000) | Statista

sports clubs (US)

US sports clubs with the most Facebook fans in January 2019 (in 1,000)

The current top 5 on Facebook of US American sports clubs:

  1. Los Angeles Lakers (NBA) with 21,520,000 (21.5 million) fans
  2. Chicago Bulls (NBA) with 18,350,000 (18.3 million) fans
  3. Miami Heat (NBA) with 15,730,000 (15.7 million) fans
  4. Golden State Warriors (NBA) with 11,090,000 (11 million) fans
  5. Boston Celtics (NBA) with 9,000,000 (9 million) fans

Statistics: US sports clubs with the most Facebook fans in January 2019 (in millions) | Statista

Facebook users and user data

Cambridge Analytica Scandal and Impact

Recently, the media reported that the personal data of 50 million Facebook users were used illegally by the company “Cambridge Analytica” in the last US election campaign. Which of the following statements apply to you?

Statistics: Recently, media reported that the personal data of 50 million Facebook users was illegally collected by the company .

Countries with the most mobile Facebook users

In these countries in particular, Facebook plays a major role in quantitative terms. The current top 10 countries with the most Facebook users:

  1. USA with 123.1 million users
  2. India with 101.5 million users
  3. Indonesia with 62.6 million users
  4. Brazil with 57.9 million users
  5. Mexico with 30.9 million users
  6. UK with 26.2 million users
  7. Japan with 22.7 million users
  8. Germany with 18.7 million users
  9. France with 16.9 million users
  10. Russia with 15.5 million users

teenager exodus

Facebook is no longer hip with the youth. Directly after this infographics have a paragraph about “Facebook as a meeting place for senior citizens”. Important facts and figures for advertisers on Facebook. The youth can currently be reached via Instagram and TikTok.

De Trend was already apparent a few years ago, as can be seen here in an infographic from the last decade.

At least that’s what a survey on the number of Facebook users in the USA suggests. According to this, the number of active 13 to 17-year-olds has fallen by 3.3 million in the last three years, which is a minus of 25 percent.

Facebook as a senior meeting place?

Facebook is still recording rising user numbers, but the hip young social network of yesteryear is no longer so. Because the fastest growing target group is above all the over 50s, as the Statista chart shows.