A Facebook group is an open or closed community of Facebook users. Each user can create his own account. When users have a particular concern or topic that is of interest to different people and not just a private message between two people, groups are formed. A group can be very small, e.g. the Tennisverein Berlin Kreuzberg or very large, e.g. the Justin Bieber Fanclub. Here you can also see how a closed group works, for example the tennis club with its members and the Justin Bieber fan club, which is always looking forward to new members!
Private Facebook groups and planned groups
Facebook groups are also used for marketing purposes for targeted advertising. A group with the most beautiful cheerleaders in the world will probably quickly attract a large male target group. If this group has risen to 100,000 or 200,000 people, the content can of course be placed here excellently.
If you want, influencer marketing. Only that the individual person is the supervisor of a group. As an administrator you can of course freely access the content and place it here. That’s exactly what makes Facebook a great marketing tool for many online marketers. Especially for older target groups over 30 years, Facebook is a good place to place content. Because most people use the Facebook universe for their communication. Facebook is, of course, more than just Facebook, Facebook now also includes large portals such as Instagram and WhatsApp. Even if you refuse Facebook and only use WhatsApp, you are part of the machinery.
How to create a Facebook group?
The way to your own Facebook group is very easy, on your own homepage you can find groups on the left side, there you can easily search for groups, join groups or even create your own groups. Have a look around here and use the different settings around the cover picture but also around administrators rights for other users. So you can e.g. determine moderators, as with a classical forum. As a super administrator, you can then manage everything and, at a certain size, allow others to take over the work of moderation. The moderation of a Facebook group consists not only of text content but also of administration. For example, some content may interfere with them, they may be vulgar, abusive or offensive, and such users may block or exclude them. Also the administration of a Facebook group belongs to the quality feature for the users. The better the content, the more regular the postings, the faster the number of users of your Facebook group will increase.
Facebook online course for Social Media Marketing Manager
If you want to learn more about Facebook, fan generation and reach, here is our recommendation for the first Facebook Online course. Clearly arranged in ten chapters, one learns step by step how to set up one’s own fan page in such a way that it functions effectively for one’s own company or brand. The first 1000 fans, the first ad, all that they can learn here in the Facebook online course. Our recommendation for your company: