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Influencer Marketing News
Influencers are important multipliers and brand ambassadors in social media marketing. Influencer marketing is therefore an important marketing tool, for example for Instagram or, even more specifically, Instragram Shopping.
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How do you find good influencers on Instagram and TikTok? 3 tips: Find, compare & price
in Help, Influencer, Marketing/by Stephan M. CzajaInfluencer marketing on Instagram has become one of the most effective methods of presenting products, services and brands to a wide audience. The question that often arises is: How do you calculate the price of an Instagram post? Here are some important steps and considerations: 1. identify the right influencers Whether Instagram or TikTok, before […]
Kickstarter examples: 7 successful campaigns to fund products & brands
in Influencer, Marketing/by Stephan M. CzajaKickstarter Examples – If you’re looking to launch a Kickstarter campaign, it’s helpful to learn from successful examples. Here you’ll find some best practices and inspiring examples of campaigns that have achieved great results. Back to: Kickstarter. 1. jeremy fragrance – Office For Men Did you know? Even the biggest influencers started out small, launching […]
Kickstarter campaign video: What to watch out for?
in Influencer, Marketing/by Stephan M. CzajaHow do you create a compelling Kickstarter video? You have a great idea and want to fund it through Kickstarter? A compelling Kickstarter video is key to the success of your crowdfunding campaign. Here’s how to create a video that grabs your audience’s attention and wins backers. Back to: Kickstarter. 1. catchy beginning Every video […]
Kickstarter rewards: mentions, low-priced products, Early Bird & Co.
in Influencer, Marketing/by Stephan M. CzajaKickstarter Rewards – When you launch a Kickstarter campaign, the rewards you offer your backers are a critical factor in its success. Here’s how you can design attractive rewards to attract more backers. Back to: Kickstarter. 1. mention in your project Start with a special mention in your project. Show supporters that you value their […]
Kickstarter project page: What to look out for?
in Influencer, Marketing/by Stephan M. CzajaKickstarter Project Page – Your Kickstarter project page is the linchpin of your crowdfunding campaign. Here are some important aspects to consider when designing and creating your campaign page to be successful. Back to: Kickstarter. 1. catchy headline and subtitle Your headline should immediately pique interest and convey the essence of your project. Supplement it […]
Create a Kickstarter campaign: Crowdsourcing to fund your products
in Influencer, Marketing/by Stephan M. CzajaCreate a Kickstarter Campaign – If you want to create a Kickstarter campaign to fund your products, there are some crucial steps and best practices you should follow. Here are some tips to launch a successful campaign. Back to: Kickstarter. 1. product development and planning Before you launch your campaign, make sure your product is […]
Kickstarter campaign: crowdsourcing to fund your (influencer) brand
in Influencer, Marketing/by Stephan M. CzajaDid you know? From influencer to brand (with their own product) Even the biggest influencers got everything rolling with a Kickstarter campaign in the beginning. Example: Jeremy Fragrance , Kickstarter campaign with Office For Men (perfume). Jeremy Fragrance asked the community for €25,000. In the end, it was €780,149 from 5,955 backers. Hence our close […]
How to find the perfect TikTok influencer agency: Influencer types, reach and tips
in Influencer, TikTok/by NataschaMore and more companies want to take off on TikTok and maximize their advertising success with suitable influencers. The latter are becoming increasingly relevant in the marketing mix: Around 59 percent of German companies already use influencer marketing. However, to become successful even on the fastest growing social media platform TikTok, you need the right […]