Content curation is the final step in content creation, which involves maintaining, updating, and archiving your previously published content. You have already produced and published content. Now it’s time to keep the information up to date.
Companies mainly distribute their content via their numerous Facebook fanpages and Twitter profiles. Even though this offers a lot of added value and is interesting for your readers, they usually want more than just a company perspective. A more comprehensive overview of the topic with expert opinions and perspectives from specialists is what most readers want. Content curation starts here. Companies then complete their portfolio by not only distributing their own content, but also scouting for additional content that might interest the target audience.
Content curation improves the discoverability of the business as well as the reach for significant keywords. It also promotes reach in yet another way, as updated content adds value to your readers, increasing their willingness to share your content on various social media channels. Furthermore, curated sources help businesses develop trustworthiness, transparency, and credibility. For example, curated news (which is also packaged in newsletters and emails to generate leads) allows you to respond to trends in user behavior and new developments. In addition, the recommendation rate increases.
Disadvantages: Continuity
Actually, it can be said that there is only one disadvantage and that is that content curation must take place continuously. In order to enjoy all the benefits of content creation, the content must be checked to ensure that it is up to date and must be reprocessed again and again.
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