Content Writing: The Writing of Good Content

Content writing is the planning, research, creation, and editing of content that is published online. It can include writing blog posts, scripts for videos and podcasts, and articles. Content writing is of great importance as content helps in generating and retaining (new) customers. It represents the second step of content creation and is part of content marketing.

How do you write good content?

Step by step writing good content – here are the steps:

1. Research your target audience
2. Perform a keyword research
3. Know your competition
4. Write original content

Tips & Tricks from our agency

The content should be “shareable”. There are many different reasons why people share posts. For example, the post evokes an emotion or offers a practical value or benefit. By sharing, more users will become aware of you. Try to make your posts as simple as possible for the reader, i.e. try to tell less and show more by using examples. In order for users to pay attention to your posts in the first place, an exciting and captivating headline is the key.