You hear the term opt-in mainly in the context of email marketing and email funnels. Opt-in means that a user signs up for an email list. Typically on a website or in an online store. In Europe, there is also the double opt-in as a requirement. This means that users must confirm that they have signed up by clicking on an additional button (first e-mail).
Opt-In in Email Marketing
Let’s take a closer look at the opt-in and its function.
Collect leads: Grow email list
Leads – Prospective customers who have signed up to an email list are called
- E-mail address (minimum)
- Name (optimal)
The more data you ask for in the entry form, the smaller the entry rate will be. Therefore, in the first step usually only e-mail address and perhaps the name are called.
For this purpose, for example, one uses pop-ups with small gifts (after opt-in):
Email Funnel: Automation
Email funnel – After registration, people are sent automated emails. These pursue only one goal, according to the AIDA model, a user should go from being an interested party to a buyer.
After the purchase is before the purchase! Up- and cross-sell
Using the information from sale #1, could you make further deductions, what else might interest the user?
Create email funnel: Here’s how
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