Those who buy their reach exclusively on Facebook, Google, or TikTok are paying rent—those who build their own channels are the owners. Owned media is the strategic counterbalance to dependence on paid platforms: Brands that view blogs, newsletters, apps, and podcasts as genuine assets are building a foundation that will withstand algorithm updates, rising CPMs, […]
An after-sales email is any automated or manually sent message that a customer receives after completing a purchase—from order confirmations and shipping information to requests for reviews. Unlike acquisition emails, it isn’t aimed at securing an initial sale, but rather at building trust, ensuring satisfaction, and laying the groundwork for a future purchase. What types […]
Email marketing is one of the most profitable channels in digital marketing: according to recent studies, a well-positioned email program achieves a return on investment of up to 4,200 percent – i.e. 42 euros for every euro invested. No other channel offers this direct connection to your target group, no algorithms, no loss of reach, […]
Anyone who subscribes to your newsletter is in the perfect frame of mind: curious, open-minded, and motivated. The first seven days after signing up are the most important period in the entire email lifecycle—because after that, attention drops rapidly. If you don’t have a welcome series right now, you’re missing out on first-time purchases, customer […]
Newsletter marketing helps companies to establish direct and independent communication with their target group that goes far beyond fleeting contacts on social media. The goal is absolutely clear: more reach for your messages, the acquisition of qualified leads, a significant increase in sales and ultimately more revenue for your business. Through targeted communication, we turn […]
An email that isn’t opened doesn’t exist—no matter how good the content is. The subject line determines in less than two seconds whether your message will be read or deleted. Those who systematically optimize their subject lines increase open rates, clicks, and ultimately revenue—without spending a single euro more on traffic. Why the Subject Line […]
Klaviyo is one of the most widely used email marketing platforms in the e-commerce sector—and also one of the most expensive once your contact list grows. Find out here who Klaviyo is really worth it for, how its pricing structure works, and how the tool stacks up in a direct comparison with Klick-Tipp, Mailchimp, and […]
If you send the same message to every contact on your email list, you’re wasting potential. Email segmentation divides a list into smaller groups that share common characteristics or behaviors—and turns generic mailings into relevant communications. The result: higher open rates, more clicks, and measurably better conversions. What is email segmentation? Segmentation involves dividing recipients […]
Anyone who creates new content from scratch every month wastes time, budget, and energy—even though most of the knowledge is already there. Content repurposing means systematically transforming a piece of base content into multiple formats and distributing it across various channels. The result: greater reach and more touchpoints—at a fraction of the original effort. What […]
A newsletter that looks great on your own screen may appear completely messed up when received by someone else. Unlike regular websites, email clients support HTML and CSS only to a limited extent and in inconsistent ways. Anyone involved in newsletter marketing cannot ignore these technical nuances of development. How a Newsletter Template Is Structured […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.