Those who buy their reach exclusively on Facebook, Google, or TikTok are paying rent—those who build their own channels are the owners. Owned media is the strategic counterbalance to dependence on paid platforms: Brands that view blogs, newsletters, apps, and podcasts as genuine assets are building a foundation that will withstand algorithm updates, rising CPMs, […]
Email marketing is one of the most profitable channels in digital marketing: according to recent studies, a well-positioned email program achieves a return on investment of up to 4,200 percent – i.e. 42 euros for every euro invested. No other channel offers this direct connection to your target group, no algorithms, no loss of reach, […]
Newsletter marketing helps companies to establish direct and independent communication with their target group that goes far beyond fleeting contacts on social media. The goal is absolutely clear: more reach for your messages, the acquisition of qualified leads, a significant increase in sales and ultimately more revenue for your business. Through targeted communication, we turn […]
WhatsApp has over 2 billion active users worldwide – and in Germany, the messenger is the most used app of all, with a daily usage time that exceeds all social networks combined. This raises a clear question for companies: why do so few use this direct channel strategically? Understanding WhatsApp Business as a corporate channel […]
You hear the term opt-in mainly in the context of email marketing and email funnels. Opt-in means that a user signs up for an email list. Typically on a website or in an online store. In Europe, there is also the double opt-in as a requirement. This means that users must confirm that they have […]
Automated Emails – One of the magic words in online marketing is “automation.” The more processes are automated, the less work is left. It also makes projects easier to scale, after all, you need less manpower, despite increasing customers. Some areas and digital products or even online coaching can be extremely scaled this way. Read […]
Become a Performance Marketing Manager – We are looking for you in Performance Marketing Management for our marketing agency! Become part of our team with interesting clients, projects and bring campaigns locally, nationally and globally to success. You already have professional experience in the various performance segments? Send us your application! Back to all: Jobs. […]
Email marketing makes sales! When it comes to the topic of email marketing or performance marketing, and then most look for the best software mainly about the fact that it is a free provider. But is free software for email marketing really recommended? My recommendation is Klick-Tipp. Klick-Tipp Experience For doctors, car dealerships, travel companies, […]
Shock moment! The WPBakery page builder is no longer working. Right after the WordPress 5.0 update. Bug: Due to the new Gutenberg editor, instead of the usual page builder, you’ll only see shortcodes inside the editor. Fortunately, the content is still displayed cleanly in the frontend. However, editing the content is no longer possible. If […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.