Companies track an average of 12 different social media metrics – but only 3 of them have a direct link to sales or business growth. The rest are vanity metrics that look good and say nothing. Here are the KPIs that actually matter in 2026 – and how to interpret them correctly. Why followers, likes […]
In 2023, an uncontrolled social media post by an employee cost a DAX company tens of millions in reputational damage and crisis management. Social media governance is not a compliance issue for lawyers – it is a business risk issue that belongs in every company management. What social media governance means Governance does not mean […]
TikTok Shop generated global sales of over USD 20 billion in 2024. In Germany, the market is still in its infancy – but those who enter now have a massive first-mover advantage. For retail companies, social commerce will no longer be an experiment in 2026, but a serious sales channel. What social commerce is – […]
86% of job seekers check a company’s social media profiles before applying. Not the careers page – social media. Companies that are not active on social media or whose presence seems interchangeable lose candidates who have never seen them. This is what employer branding on social media will look like in 2026, one that really […]
Companies with an active corporate influencer program generate up to 7x more engagement on LinkedIn than companies that only communicate via the Company Page. Employees who act as brand ambassadors often reach many times more Company Page followers together. This is how you build a corporate influencer program that runs long-term. What a corporate influencer […]
LinkedIn posts from CEOs and executives achieve on average 3x more organic reach than posts from company pages. Despite this, most companies invest their LinkedIn resources almost exclusively in the Company Page. Here’s the LinkedIn strategy that actually works in 2026. Why your company page alone is not enough The LinkedIn algorithm favors content that […]
73% of marketing managers in enterprise companies say their biggest social media problem is not budget – but lack of strategy. Putting more money into bad structures doesn’t make it better. This guide shows what a social media strategy for large companies in 2026 that works looks like. What distinguishes an enterprise strategy from a […]
What are the benefits of an influencer agency? Do you think we “only” book people for posts? That’s only part of it! We offer much more: from strategy development, goal setting and price negotiations to campaign planning, tracking, reporting and optimization. This is how we work to sustainably strengthen your brand. You can find our […]
The changing world of marketing: which strategy should you choose? In an era where digital communication and online presence are becoming increasingly important, choosing the right advertising strategy is crucial. In this article, we take a look at different marketing and advertising strategies that are particularly relevant in today’s world: Social Marketing, Online Marketing (Google […]
Auto Advertising: Social Media, Events, Roadshows – To succeed in the crowded automotive industry, automakers and dealerships must employ innovative marketing strategies that leverage the potential of social media, events and roadshows, through marketing, online marketing and social media marketing for automotive companies. These key components will play an important role in automotive advertising in […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.