CPM (costs per mille) in marketing: abbreviation, definition and calculation + CPC difference

Whoever talks about CTR (Click Through Rate) should also know CPM, also Costs Per Thousand. In the monitoring, for success control, incessantly. What CPM is and what the difference between CPM and CPC is, you will learn here. CPM simply explained: Definition Cost Per Thousand (CPM), also known as Costs Per Mille, is a marketing […]

Impression in online marketing (Google, Instagram & Co.): definition, calculation and monitoring

Impression – Google search results, website, e-commerce, social ads on Instagram or native ads in online portals. As an online marketer, you will be constantly dealing with impressions. But what are impressions by definition? Impressions: Definition If you look at the translation of Impression, you would be able to translate it 1:1 with “impression” or […]

Virtual Influencers: Marketing, Digital Strategy, Examples and Agency – The Hype

Virtual models now appear on the front pages of major magazines such as Vogue, Harpers Bazaar, Elle and Vanityfair. They are the new faces of marketing campaigns and receive a lot of attention and prestige in the social media. The generated models are not only incredibly hyper-realistic, but also capable of seamlessly transforming and revealing […]

Satellite Project (SEO): Increase reach through backlinks in your own network

Satellite Project – Tip! Have you ever heard of a “satellite project”? In online marketing, a satellite project is a second website, a second blog or a second social media account that generates additional reach. Satellite projects for search engine optimization: How does it work? Here’s a little best practice of mine, to support my […]

30.000 visitors per month for free! Best Practice Influencer Fee – Small Software, Big SEO

Influencer fee is read in English, “fee” stands for fee (payment). Practically, however, it also reads very well in German, as “fee”… Influencer Fee is a website where anyone can calculate Instagram prices for sponsored postings for free. What can the software do? Free evaluation of Influencern With our price calculator, we give agencies, brands […]

Social Media Agency for Banking and Finance: Strategy, Marketing and Reach

Seriousness and social media marketing – especially for banks, serious social media marketing but also content management and community management is decisive for brand awareness. Credible products, honest statements and trustworthy references are what counts when a bank wants to use social media marketing. The agreement between the internal marketing and the social media agency […]

Klick-Tipp: Email Marketing and Sales – Software Tip

Email marketing makes sales! When it comes to the topic of email marketing, and then most look for the best software mainly around the fact that it is a free provider. But is free software for email marketing really recommended? Free software has the disadvantage of always being limited in features. So anyone who really […]

Monitoring: Why Social Media Monitoring?

Social media monitoring is important, because in the end there must always be profits. Social media campaigns are never automatically successful. Previous experience is always combined with live experience, how does the target group react at the current moment? Based on this basic information, a social media agency develops concepts to make social media channels, […]

Scale: What is a scalable business model? + Advertisements

Scaling – the topic par excellence in business administration. Whoever has achieved his proof of concept, i.e. a profitable business model, must in the next step succeed in generating more profits with less investment. After all, many things that cost a lot of money to set up no longer have to be done. Certain processes […]

Return on Investment (ROI) – Calculation and investment calculation in marketing

The return of investment is one of the central factors in business administration and thus naturally also in social media marketing. ROI is how profitable a single campaign is. The Return of Investment (ROI) thus indicates how economically a single campaign or an operational area is in relation to the investment made. On the basis […]