If you want to grow on social networks, you need to know what the competition is doing. A structured social media competitor analysis shows you which content is performing well among your competitors, which formats generate the most interaction and where you can fill gaps. According to a recent study by Sprout Social, only 34% […]
Social media monitoring is no longer a nice-to-have – for companies that want to actively manage their brand, it is a strategic obligation. According to a study by Brandwatch, over 500 million tweets and billions of Instagram posts are published every day – if you don’t listen, you lose track of your own brand image, […]
Instagram new features 2026 – What new features are available on Instagram? Instagram is constantly evolving and introducing features that facilitate creative work and promote community building – in short, Insta is becoming even more personal. Some updates are reminiscent of functions on other networks such as TikTok or Snapchat, but are tailored to the […]
A single post can turn a company into a full-blown PR crisis in less than 24 hours. No brand manager plans for this – but those who don’t have a plan when it happens pay the highest price. Social media crisis management is therefore not a luxury, but an operational duty. What is a viral […]
Social media advertising – Want to know how much social media ads really cost? Use our free calculators to find out what budgets you need to plan for and what reach your campaigns can achieve. Whether Instagram, TikTok or YouTube – calculate your ad costs quickly and easily online. This allows you to plan your […]
AI product photos – AI is currently changing product photography for e-commerce and stores. Instead of booking expensive studios, you can use the right tools to create your own images, vary them and even expand them directly into product videos. Not everything is perfect yet, but in 2026 we will be at a point where […]
TikTok new features 2026 – What’s new on TikTok? The platform continues to evolve into an all-in-one creator hub. AI functions, new store tools, more control over your feed – TikTok is responding to community needs and at the same time wants to appear more serious. Particularly striking: the new features combine creativity with content […]
AI videos have arrived in marketing – with Sora from OpenAI, there is now a model that produces clips in a quality that almost looks like real film material. Instead of complicated productions, scenes are created with movement, light and realistic animations. For companies, this means faster content, lower costs and new creative possibilities. Short […]
I wrote a new post at the weekend, specifically about Google Veo 3(AI video generation). In the process, I came across a video that I wanted to present to you again. Veo 3: Recommendations from the video The video shows step by step how to produce short, viral clips with Google Veo 3. The focus […]
YouTube new features 2026 – What updates will the platform bring? YouTube is constantly evolving to give creators new tools to better produce content and build reach. The changes are partly based on trends from new TikTok features, Instagram updates or Spotify, but are tailored to the specifics of YouTube – YouTube is focusing primarily […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.