Header picture for Facebook, YouTube, or Twitter. For each individual social media channel, you need its own header image and, of course, individual information, conforming to the respective social network. The pixels, i.e. the dimensions and formats of the title pictures differ. That’s why you have to make sure that you choose the right dimensions […]
Microblogging refers to blogs within social networks. While classic blogs usually contain very long texts, but also media such as photos and videos, contributions on social networks are extremely short. On Twitter, for example, there are only a few hundred characters. In the same way, you are also limited to Instagram and Facebook in such […]
A friend is a connected person on Facebook. When we as a social media account make a friend request to another social media account on Facebook, we befriend each other. Through this formulation, Facebook expresses the connection between two users. A distinction is made between the term subscribe and befriend. Difference between friend and subscription […]
Discover is a feature found on some social networks, e.g. Instagram! Many social platforms have crystallized into networks for trendsetters. Especially Instagram but also YouTube and Pinterest stand for fashion and beauty. Influencers and bloggers are not only active here, but also in the areas of travel, technology and much more. The “Discover” function allows […]
Hootsuite is definitely one of the best scheduling tools for content on Instagram, Facebook, YouTube and many other social networks. With Hootsuite, social media managers can easily schedule content for specific dates and choose an individual time when the content will be published automatically. This makes Hootsuite, among other programs, one of the absolute basics […]
The optimal posting time? Whether it’s Facebook, Twitter, or blog postings, finding the right time for a posting within a social media strategy is not always easy.
Twitter is a social network that is based on text-based messages between individual users. The advantage with Twitter is that different small tweets can be filtered by their striking keywords. This is why Twitter is a very interesting network, especially for trends. Each user has the possibility
How to Generate Reach in Alternative Social Networks? Just a few years ago, a network called Facebook generated about 98 percent of Internet traffic on social networks. Meanwhile the landscape of social networks has been differentiated. Different smaller networks access market leaders Facebook
Free video tutorials on social media marketing? There is not any? There is! After our last lecture in Berlin, we caught up with the Youtube camera and are now producing small videos, which enable you online marketing or more targeted social media marketing
Social Media Marketing – Strong social media concepts rarely contain a single network or social media strategy. What makes them special is a perfect mix of different operational and strategic considerations for optimization.
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- Virtual Avatars: “Artificial Humans” / VR in Advertising and Campaigns – Interview on OMR
- Diversity in advertising: Give the community what it wants! Example Zalando, Buffalo + Playboy
- SEO example 472 % performance: increase (rating) in 12 months – best practice e-commerce
- Youtube URL parameters for video: Autoplay, Start, End, Loop (repeat), Subtitles & Co. – List
- Virtual Reality x Advertising: VR Projects, Avatars and Best Practice (#1 worldwide)
- Roof tent & Vanlife! Camping holidays in the car: adventure, families, travel trend
- Creating an online store #3: Marketing, making e-commerce famous?! – Marketing Podcast
- Reality meets VR – The first virtual fashion show / fashion movie by MarcCain
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