Posts

Screenshot: Screenshot with Windows & F keys

A so-called screenshot is a photo of your screen. Only that the photo is not taken with a camera, but independently by the end device. Screenshots can be taken on all end devices, computers, notebooks, tablets and of course on the smartphone. Tip! Screenshots on the PC, free of charge without software Many who have […]

Being private on social media? Pros and cons of use

Being private on social media? Meanwhile it has become a really important topic, not only for politics, but for everything and everyone. Europe-wide protests on the Upload Filter, Mark Zuckerberg before the US Senate, with hearings on the Cambridge-Analytica scandal and the political influence on elections, up to EU data protection, which is becoming more […]

User Generated Content – Web 2.0: Advantages and Disadvantages

Web 2.0, user-generated content, that’s the big new source of innovation. While the world was built over millennia after transmitter receiver model was built, one transmitter, many receivers, Web 2.0 and the structure of everything has changed. Today, anyone can become a radio station and so there are stars on YouTube and Instagram who still […]

Marketing Automation – Save Time & Money with Software

Automating your own social media marketing is essential to growing channels for reasons of effectiveness. Anyone who wants to regularly operate social media management, community maintenance, increasing reach, needs constant interaction. Constant interaction by employees alone is very time-consuming and, of course, costly. Especially when software can take over the tasks. Automation in social media […]

Live Stories – Video Marketing on Facebook, Snapchat and Instagram

Life stories are short postings, usually small photos or videos, with a maximum length of 15 seconds. Some live stories take a little longer, of course, but most are very short, 5 seconds. Life stories are used to document everyday life. While postings in the timeline are very obvious and stored for a long time, […]

Newsjacking – iPhone 14, moon hotel and barbecue season

Newsjacking is a technical term from search engine optimization. Newsjacking, what is this anyway? Instead of the definition once a small example. Have you ever looked for iPhone 14? Probably not yet. But at some point it will come, as sure as the amen in church. So if you jump on this topic early, you […]

Conversions – Interaction, Engagement and Comments

For the interaction rate or the engagement, the conversation with the own target group is a decisive success factor for their social media marketing. Conversation is the basic model in media studies. By exchanging information, novelties, innovations, all conceivable forms of information are disseminated. Conversation is not only an absolute cornerstone, it is also a […]

Follower – definition, creative content and interaction

Follower is the English term for people who follow you on social networks. The more precise definition of the term follower comes from people who follow a channel, whose information is subscribed to and therefore constantly want to see information and updates. A follower may be interested in a particular channel due to many properties. […]

Following – Translation, Instagram and Formula

Following is the English term for following another person on social networks. So if I follow your company, or your project, then I’m your follower. In my following list you are then also listed and my followers again you can see in it. What makes the term following so important? Following is thus an important […]

Follower Following Relationship: Definition, Analysis and Key Figure

We had already written about the two English terms Follower and following last week. There is also a relationship between these two values. The number of followers expresses how many people follow our social-media channel. Following expresses how many social media channels we follow. This results in a certain ratio. The more exclusive the brand, […]