Community Management deals with the management and activation of your own prospects, fans and customers who follow you on social networks or who could potentially follow you. These could be, for example, friends who refer friends through gift campaigns. The own community is also always a wide circle. In principle, however, Community Management deals with the administration and the targeted promotion of interaction with the first circle, our fans or demand. On YouTube, Instagram and Facebook but also on the other social networks, be it business at LinkedIn or musical on TikTok, your own community is the gold of social networks. Here information can be scattered, completely without filter or between places, as in former times with PR work in media. Fans can be addressed directly, own contents can be spread in addition, actions and offers. At the same time Community Management must not only be sending information but also receiving, recording and interacting. In the simplest form these are e.g. comments which are answered.
- Administration and activation of your own prospects, fans or customers
- These can also be people linked by a friend on the photo, the own community is a wide circle
- The own community is the gold of social networks