Automation in Social Marketing: Postings, Comments, Ads & Co.
Automation – Does social media marketing work completely “automatically”? Yes and no. With expert help, you can find ways and means to use various networks without investing a lot of effort every day. In some cases, however, you come up against limits or rather gray areas. In short: What does the network allow?
Because although networks offer development interfaces (API), not everything that is possible may be done. However, up to this gray area, you can also benefit from automatisms. There are software solutions that facilitate the management, as well as the communication with fans and customers but also the amount of postings as well as the interaction in the networks.
A good overview of common social media tools can be found here: